jk m<m 



5y CHARLES AUSTIN BATES 












LIBRARY OF CONGRESS. 






H 1 

Chap. Copyright No. 

Shelf.X\2_B 3 






V 

L4 




UNITED STATES OF AMERICA. 






Issued 


No. 
to 






The complete service which this book carries with it will 
be given on demand at any time after the full subscription 
price, twenty-five dollars ($25.00), has been received by the 
Charles Austin Bates Syndicate. 

This service is covered by the coupon book which accom- 
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The Charles Austin Bates Syndicate, 

Vanderbilt Building, 

New York, 



/ 



1 he Drug Book 



Edited by 

CHARLES AUSTIN BATES 



NEW YORK 

The Charles Austin Bates Syndicate 

1899 







42708 

Copyright 1899 

The Charles Austin Bates Syndicate 
ONE COPY RECEIVED. 




SECOND COPY, 



HOW TO ADVERTISE 
A DRUG STORE. 



A good druggist with a good drug store in a good town 
is a very fortunate man. 

There is no business that can be more readily expanded 
by good advertising, and few r , if any, other kinds of busi- 
ness can be made more profitable if judiciously managed. 

There are a good many druggists who are persistent, care- 
ful, shrewd advertisers, but as a class they have a great 
deal to learn about advertising. Still there is no lack of 
capability, and little, if any, lack of willingness to stand in 
the way of their acquiring a better knowledge and the con- 
sequent better results. 

The dry goods man and the milliner and others have new 
fashions and new all-sorts-of -things to talk about, while 
the druggist, not having anything to do with styles, and 
not indulging in bargain sales of remnants, is too often at a 
loss for something new to say. But there are new things 
to say and one ad need not and should not appear in a 
paper the second time. And every ad may be bright, and 
reasonable, and strikingly illustrated. 

Here and there, in small towns, are druggists whose 
stores and patronage have grown, seemingly, all out of pro- 
portion to the sizes of their towns, but this is simply the 
result of good, persistent advertising, and demonstrates the 
possibility that exists everywhere. 

YOU, YOUR CLERKS, AND YOUR GOODS. 

You can not be tod particular regarding the treatment and 
general impression that people get when they are once 
induced to enter your store. 

The best and most essential advertising is that which is 
done inside the store. The newspaper ad comes next. 
But the qualities of the store and of the goods must be kept 
on a parity with the claims of the ad, and vice versa. 



4 THE DRUG BOOK. 

When you advertise a special sale of some line at reduced 
prices, these particular goods should be prominently dis- 
played in the store, and the clerks should thoroughly 
understand the claims of the ad, and every effort made to 
impress upon those who call in response to the ad that the 
sale is bona fide in every way. Everything, and every 
clerk should be saturated with an air of honesty. 

Merchants too often advertise something at a special 
price, and then make an effort at the outset to sell some- 
thing else on which there is more profit. 

The business man can't do business on the one night 
engagement plan. He must secure the regular, steady pat- 
ronage of quite a lot of people in order to prosper. And 
he must give good treatment to transients as well as regu- 
lar customers in order to grow. 

Absolute honesty is a vital business necessity. A little 
poison would spoil a large quantity of food. A little deceit 
will take the intrinsic value right out of a large quantity of 
good advertising. High-grade people might be induced to 
go to a poor show by high-grade advertising, but they 
would not stay nor go again. 

What Abraham Lincoln applied to a political argument 
applies to every kind of business. '"You may fool all of 
the people part of the time, and part of the people all the 
time, but you can't fool all the people all the time." 

Politeness is too important to be a second consideration. 
It goes hand in hand with honesty. 

Clerks are human and susceptible to vexations, but they 
must never display their tempers to customers. If you 
have a clerk who can not control his temper, the most profit- 
able move you can make is to discharge him. 

Occasional harsh words from clerks may cost you thous- 
ands of dollars. Friendship is usually built up gradually, 
but is often broken off abruptly. 

If a man patronizes you, and you bestow equal patronage 
upon him, you might perhaps have a little tilt with him with 
impunity. But you do not patronize most of your cus- 
tomers. You are under obligations to them. Most custo- 
mers of any store, when there is no contra-obligation, are 
very sensitive. The longer they continue to patronize you, 
the more sensitive they will become. The longer they 
continue to patronize you, the more they will feel that they 
should be granted special favors and shown special atten- 



THE DRUG BOOK. 5 

tion. They should. Right here is where many men make 
a mistake. Old customers who are considered sure are 
often slighted in an effort to be specially polite to a new one. 
Special cut prices are sometimes offered to the new custo- 
mer to induce him to come again, while the old customers 
are charged the maximum price for everything. That is an 
injustice that often drives away an old customer. 

Have lots of light in the store — as much daylight as 
possible, and plenty of artificial light. The power of light 
isn't simply to enable one to see to do up packages and 
make change. You can see to make change on a dark, 
gloomy day, but you feel better when the sun shines. 
Light propagates cheerfulness. Have a flood of light, and 
have everything so clean that the light can not find a dirt} 7 
corner. 

THE NEWSPAPERS. 

A great deal more than half of the money you spend for 
advertising should be with the newspapers. 

Through no other medium can you talk to so many peo- 
ple for so little money. Everybody reads the papers, and 
pretty nearly everybody who reads the papers in which your 
ads appear will read your ads if you make them attractive 
and worth reading. 

Some of the most successful business men in the United 
States are patent medicine manufacturers. Their successes 
are due to newspaper advertising more than to any other one 
thing. They use circulars, and booklets, and almanacs, to 
be sure, but only as supplementary features. Every drug- 
gist knows a good deal about the great patent medicine 
concerns, some of which grew up from small retail drug 
stores, and they ought to be big, inspiring object-lessons to 
them. 

BOOKLETS AND CIRCULARS. 

It is not usually profitable to send expensive booklets 
and circulars promiscuously about town by cheap boys. It 
is pretty sure to be otherwise. But a careful use of good 
circulars or booklets is sure to have a wholesome effect. 

Every bottle or package that leaves your store should 
have something included that will advertise you. 



6 THE DRUG BOOK. 

Druggists send out more advertising matter with parcels 
than any other class of retailers, but it is mostly other peo- 
ples' advertising. They use the circulars and wrapping 
paper furnished by patent medicine houses. In many cases 
this matter is furnished with the druggist's imprint upon it. 
This will do him some good, but he should have a circular 
that is distinctly his own to get the best effect from this 
choice but somewhat limited way of talking to the people. 

It is well to occasionally mail an attractive circular to a 
carefully kept list of customers calling attention to some 
special feature of your store. 

The real careful use of the right kind of a booklet is a 
profitable investment for most any retailer. But I mean a 
good deal when I say real careful use, and I mean a good 
deal more when I say the right ki?id of a booklet. 

If you have a good store and a good stock and will pay 
a fair price for a booklet, it is possible to produce one that 
will be very interesting, and instructive, and handsome, 
and therefore it will be very good advertising. 

Such a booklet should be well illustrated and tell a stor3 T 
about your store and its growth, and interesting things 
about the manufacture and discovery of some of the most 
common drugs. A sort of a narrative can be written that 
will be quite as interesting as some magazine stories, and 
the effect will be very wholesome indeed. 

The ordinary cheap printer can't produce a good book- 
let. Don't let him try. You might better, ten times over, 
spend all of your advertising money with the newspapers 
than to have anything to do with a poor booklet. 

Booklets, like people, receive attention exactly in propor- 
tion to their real merits. 

Dodgers or hand-bills seldom pay anybody but the cheap 
printer. They may assist the fakir in gathering a rough 
crowd in the street, but they are certainly beneath the dig- 
nity of a reputable druggist. 

THE COST OF ADVERTISING. 

No one should make any iron-clad rules as to the amount 
of money he will spend during a coming year. Calcula- 
tions are advisable, but unalterable rules are not. The 
more money you spend, the better, so long as every dollar 
spent comes back and brings a profit with it. 



THE DRUG BOOK. 7 

Some men think a hundred dollars a year is a lot of 
money to spend for advertising. It is if it doesn't pay. 
A thousand dollars, or a hundred thousand, isn't too much 
if you can spend it profitably. 

Everything depends on circumstances. Nobody knows 
in advance how well any advertising is going to pay, and 
therefore nobody knows in advance how much to spend, as 
any one would want to spend just as much as he could 
profitably. 

Don't make a contract to use a certain amount of space 
each day or week. The newspaper man will probably urge 
you to do so because it may seem a trifle more convenient 
to him, but it will not enable you to make the most judi- 
cious use of the space. 

Every issue of 3'our local paper should contain your ad, 
but the size and style of it should accord with all sorts of 
circumstances and conditions that affect your business. 

If you make a contract for space, make it for a specified 
number of lines or inches to be used during six months, or 
a year. Reserve the rights to use just as little or much in 
each issue as you choose and to buy more space pro rata. 

During extremely bad weather, when people stay at 
home as closely as possible, it is well to advertise cough 
cures and grip remedies, and such medicines as the inclem- 
ent weather would naturally create a demand for, but it 
would be inconsistent to make a splurge and try to induce 
the whole population to come to your store just because you 
have the goods to sell and the clerks to sell them. 

An advertiser must study human nature. He must study 
the effect of the different seasons upon his business. He 
must study the effect of different kinds of weather within 
the seasons. 

A five-inch ad during good weather might bring more 
business than a half page ad during bad weather. 

Epidemics of disease are not relished by any one, but when 
they come you should take advantage of them if you have 
medicines that will prevent, or relieve, or cure them. During 
such times you can usually increase your space profitably. 

All these are reasons why you should not be obligated 
to use a certain amount of space at any certain time, and 
why you should feel disposed to supplement } T our regular 
appropriation when circumstances indicate that it will prob- 
ably be found profitable to do so. 



8 THE DRUG BOOK. 

If you should be so fortunate as to have all the business 
you can handle, do not imagine that it will be a stroke of 
economy to drop your advertising altogether. It may be 
wise to cut it down, but if you. drop it for a while, you will 
lose ground slowly and surely. And when the loss of the 
temporary momentum of the previous advertising becomes 
apparent, you will have lost so much ground that you will 
find difficulty in regaining it. 

WHAT TO SAY. 

A great many people, in reading a book, will skip the 
introduction and the first few chapters in order to start in 
' ' where the book tells something. ' ' They may not start 
with a very clear idea of all the characters and scenes, but 
they can readily catch the thread of the story, and read it 
for its incident and excitement rather than because of 
methodical educational inclinations. 

People are much the same, perhaps more so, in reading 
ads. They read them to learn what you have, and what 
it is for, and what it costs. They don't want too much 
apology for the quotation of low prices. They want to 
know the prices. They won't read long-winded introduc- 
tions that tell nothing. 

" Horn-blowing " that is neither instructive nor interest- 
ing fills a great deal of valuable space in American news- 
papers, and seldom, if ever, does any good. 

The best ads are those that tell the most with the fewest 
words. I don't mean that you should not tell a good deal, 
if you have a good deal to tell. 

While short, concise ads are usually preferable, there are 
instances where ads will be worth five times as much for 
being five times as long. 

People will read a novel that makes a thick volume, if 
they are interested and entertained, while they will throw 
aside a short story when half read, if it is not to their liking. 

Some of the patent medicine concerns have prospered 
wonderfully by the use of ' ' readers ' ' that are a half col- 
umn to two and three columns long. But they make inter- 
esting stories out of their medicine talk. They use lots of 
space because they have lots to say. 

One should say enough to bring out a point — an argu- 
ment. One should not buy a certain space in a paper and 



THE DRUG BOOK. 9 

then set about to write an ad that will fill it. He should 
write a good, clear, logical ad that he thinks will sell his 
goods, and then he should buy enough space to put the ad 
in an attractive shape. 

The main question is n't how much space you can fill or 
how little space you can get along with, but it is a question 
of imparting a knowledge to the public which will result in 
a cash profit to you. 

Advertising is a complex proposition all the w 7 ay through, 
and must be considered accordingly. 

The moment you begin to establish set rules as to space, 
and matter, and style, and various other things, you are in 
danger of getting into an unprofitable, degenerating rut. 
You will not necessarily do so. Rules are often all right, 
but they must be watched. The}' may need frequent altera- 
tions. Alter them if they do. Rules that w T ere all right in 
George Washington's day are, in many cases, all wrong 
to-day. Rules that are right to-day may be wrong 
to-morrow. 

The things to say in an ad are the things you say to a 
customer in your store. Write just as you talk. 

Every now and then a customer comes in and asks you 
some question about a cough cure, or a blood medicine. 
You answer. He asks another question You answer. He 
asks a third question. You answer. Quite a dialogue 
ensues. You convince him of something. This happens in 
every drug store ever}' little while. Just sit down after an 
incident of this kind, and put the conversation on paper 
just as it was spoken. Use it for an ad. If it convinces 
one man, it will convince many more when published. On 
an occasion of this kind you use the very best argument you 
know how to use, and you express yourself in plain words 
that any ordinary person can understand That is exactly 
what you should do in every ad. 

High-sounding w T ords don't sell goods. It is the argu- 
ment — the plain, simple, straightforward statement of facts 
that induces people to buy. 

ADVERTISING SPECIAL PREPARATIONS. 

Most druggists make a tooth powder, a sarsaparilla, a 
liniment, or some similar preparations, and try to work up 
a good local business in them. 



io THE DRUG BOOK. 

When customers call for Sozodont, or Ayers' Sarsaparilla, 
many druggists smile an engaging smile, and say ' ' I have a 
preparation of my own here that 's just as good, and — ." 

Substitution is plain, naked dishonesty. Big concerns 
spend fortunes in working up a business for their prepara- 
tions, and other people steal their thunder and get the money 
that legitimately belongs to them. 

Substitution, like all other forms of dishonesty, is mighty 
bad business. 

It always creates a bad impression. When a man comes 
into your store and asks for some particular sort of cough 
medicine, he has thought the matter over and arrived at the 
conclusion that he wants that cough medicine and nothing 
else. 

If you urge him to, he will take your cough medicine — 
he can't very well refuse. But he will go away feeling that 
he didn't get his money's worth — that he has had some- 
thing foisted upon him that he didn't want and doesn't 
need. 

He will go away nursing a half unconscious hope that 
your cough medicine will fail to do him any good, so that 
he w T ill have good and sufficient ground for disliking and 
distrusting you forevermore. 

That isn't just the way you want people to feel toward 
you, is it ? 

The truly wise druggist is he who gives people thor- 
oughly to understand that he never substitutes. 

A druggist who will try to substitute something else for 
the preparation his customer calls for, must not complain if 
people suspect him of substituting in compounding his 
prescriptions, and that sort of a reputation will kill a drug- 
gist quicker and deader than any other one thing. 

By all means have your own preparations. Have a lot of 
them, and make them as good as you know how. 

But advertise them and sell them for what they are. Let 
each stand on its own bottom — let each sell on its own 
merits. 

You can profitably advertise your preparations, and legiti- 
mately secure all the business you ought to have, without 
substitution, and without boosting your article up by run- 
ning others down. 

You are right on your own ground. Nobody can really 
compete with you. If you make a cough syrup, for 



THE DRUG BOOK. n 

instance, you can afford to advertise it more in your town 
than any outsider can advertise his. 

There 's only one profit to be made on your cough syrup, 
and you get it all. Mr. Outsider has to divide his profit up 
into two or three parts. 

Besides, he has only one string to his bow He has 
nothing to advertise but his cough syrup. You have your 
store to advertise. Ever) 7 time you advertise your cough 
syrup well, you advertise your store well. Every time you 
induce somebody to come in and buy cough syrup, you are 
getting your hooks into a new customer, or getting an 
opportunity to sell the other things you want to sell. 

A good proportion of your usual advertising space may be 
very profitably used in seasonable advertisements of your 
preparations. 

Tell all about them, what they are good for, how you 
know they are good, and why they can't help being good. 

Here are some of the points you should bring out in your 
advertising. 

11 1 make this cough syrup myself. 

" I know precisely what goes into every bottle of it. 

11 1 use none but the very purest, freshest, and most relia- 
ble drugs. 

1 ' I make it in small quantities. When you bu} 7 it you get 
it as it ought to be — it hasn't lost all its virtues by stand- 
ing around on shelves and in warehouses for months or years. 

"There isn't anything theoretical about it. It is the 
result of long and careful study, and experiment. 

"It is compounded of just the right proportion of the 
drugs having just the proper curative qualities. 

' ' It not only ought to cure — it positively does cure. 

" I don't urge its sale just because I make it myself. I 
recommend it because I am thoroughly convinced that it is 
the best cough syrup made. 

" It has cured many severe cases that would not yield to 
any other remedy. 

1 ' I confidently advise you to use it because I know it has 
cured and will cure. 

"There isn't any great secret about cough medicines. 
Any pharmacist knows what the leading cough medicines 
are made of, and just how they are made. I make what I 
believe to be a far better cough medicine than any other that 
ever came to my notice. 



12 THE DRUG BOOK. 

11 You know that I use none but the best drugs — that I 
use the utmost care in compounding everything that goes 
out of ni)' store. When you buy a medicine of my prepara- 
tion, you can feel perfectly secure 

11 If it isn't what I claim it is, I'm right here on the spot 
where you can get hold of me, not away off in Boston or 
New York out of your reach. If anything you buy of me 
isn't right, you know you can always get your money back 
by asking for it." 

And so on, ad infinitum. 

Here is cough syrup material enough to make good ads 
for a year, but don't make the mistake of trying to get 
them all into one little newspaper ad. 

Take your special preparation and get down to the bottom 
of it just the way I have gone down into your hypothetical 
cough syrup, only a good deal deeper. 

Get up a series of strong, convincing ads dilating upon its 
points of superiority, one or two at a time. Have them 
well displayed in the right newspaper, and you will sell 
your preparation without having the sin of substitution on 
your conscience, or jeopardizing your reputation. 

When you get out booklets for distribution, — as every 
good druggist should, — give your preparations a liberal 
space in it. Tell all about them, just as if you were reply- 
ing to inquiries about them across your counter. 

They deserve it — there 's money in them. 

If you've been keeping them in the background, and 
apologetically bringing them out as if you were ashamed of 
them, you have been doing them, your store, and yourself, 
a grave injustice. 

You have just as much right to make a medicine as any- 
body else has. 

You have a better right to the trade in your own town 
than anybody else can possibly have. 

Get that trade by all means — but come out and claim it 
in a straightforward, business-like way. 

DISPLAY. 

Too much of a great many things is often worse than 
not enough. This is particularly true of display in ads. 

No display at all is far better than too much, out there 
isn't very much sense in aiming to do a thing wrong in one 
way for fear of doing it wrong in another way. 



THE DRUG BOOK. 13 

The best ad, from a typographical point of view, is the 
simplest. It doesn't take very much judgment to set a 
plain, simple ad, but } t ou must bear in mind that not more 
than one printer in a hundred seems to have any judgment 
at all on this point. You must instruct your printer. 

Most printing offices have a large number of different 
kinds and sizes of type, and a lot of ugly creations called 
"ornaments" and "embellishments," which ought never 
to have been made. The average printer will invariably, 
unless explicitly instructed otherwise, use as many of these 
things as possible in each ad. He has mechanical ingenuity, 
and wants to show it. He admires his bad production just 
for the same reason that the mother of the homeliest baby 
on earth thinks she has the prettiest baby on earth. 

Don't let a printer tell you what kind of an ad you should 
have. He does n't know. You will get the best results to use 
your own judgment, even though it may be faulty at times, 
and insist upon having your ads set just as } t ou want them. 

Display is for the purpose of arresting attention — not for 
the purpose of emphasizing every other line. It is neces- 
sary to use logic rather than black type to make a deep 
impression upon the minds of the readers. 

Never allow more than three styles of type to be used in an 
ad. It is better, in most cases, to stick to one or two styles. 

Only a very large ad will justify the use of more than 
three or four display lines, and in most ads one or two lines 
only should be used. 

The main object of a display line is to induce people to 
read the part of the ad that is not displayed, but there are 
instances where a display line does a certain amount of 
advertising even when the accompanying undisplayed mat- 
ter is not read. The line "Hood's Sarsaparilla " is an 
example. The name is kept before the people, and has its 
effect, but it is probable that the sales of the sarsaparilla 
are mostly due to the argument that people are sooner or 
later induced to read by seeing the name so often. 

Illustrations are better than displa}^ lines. I don't mean 
that I would discard display lines altogether, but I would 
use them very sparingly, and use illustrations very liberally. 

An attractive, appropriate picture is the very best thing 
to induce people to read an ad. It puts life into an ad, and 
increases its pulling power very materially. I believe it 
would pay every druggist to use a new, striking illustra- 



H 



THE DRUG BOOK. 



tion in every ad. This is one of the very few instances 
where rules may be applied to advertising. 

A very common error that many printers make is that of 
printing the advertiser's name in very large type — often 
larger than any other line in the ad. Personal prominence 
isn't the object of the ad, and it doesn't help to sell the 
goods. Bold-face pica is large enough for the signature of 
most any ad. 

Here are three excellent ads as examples of proper display. 




"Always giving 
• the best goods for 
! the least money." 



PURITY 

Rises from "The Owl's" mortar, np- 1 
holding its standard, that all -nay see. g 



While other druggists in the citv are advanc- 
ing prices, "The Owl," true to the implicit confi- 
dence the public has so generously accorded, 
continues to sell at the remarkable cut prices \ 
that have made it famous. While the war is mak- 
ing drtigs higher everywhere else, the drug war j 
in K. C. is making them cheaper to you. At the j 
least calculation, we are saving the people of \ 
Kansas City $430 every day of the year. We are | 
protecting yo*i from war prices and we want you 
to help us by your patronage. Let us be your 
druggists. Some sample cut price's: 

Castor/a 20c 

Schlitz Malt 15c 

Lydia Pink ham Compound 65c 

Malted Milk 40c 

Con den sed Milk (Eagle) . . 15c 

Mellin 's Food (large) ....'. 60c 



Headquarters in Kansas City for Fine Perfumes, j 
Toilet Waters, Soaps, Face Powders. Tooth 
Brushes, Hair Brushes, Bath Brushes, Pocket- 
: books. Chamois .Skins, Sponges, Stationery, Rubber Goods, etc. j 
Remember, everything in this great cut rate drug store is genuine. \ 
Even the smallest child may come and get what he wants as well \ 
wn person. Bring us your prescriptions. 



THE OWL! 

CUT RATE DRUO STORE. 

920 MAIN STREET. 



THE DRUG BOOK. 



15 



''The Owl" is not beyond criticism, but, on the whole, 
it is uncommonly meritorious. 




CwPtRiGHT^ i40 



Absolute 
Accuracy 

is an absolute certainty if you have your 
prescriptions compounded here. 

While we sell drugs at very moderate 
prices, we don't let any demand for low 
prices have any bearing- upon the qual- 
ity we buy. 

We can't afford it. 

You can't afford it. 

Economy is all right, but it is n't econ- 
omy to look for bargain sales when 
one's health is at stake. The purest 
drugs cost a little more than impure 
productions, but in effect they may be 
ten thousand times cheaper. 

You may depend upon it that you 
won't pay too much here. 

ALEXANDER SMITH & CO., 

919 Sixth Avenue. 



The illustration is unique and appropriate. 

The display is simple, and, if the signature were smaller 



i6 



THE DRUG BOOK. 



and one or two less kinds of type used, it would be just 
about perfect. 

The light border is just light enough and just heavy 
enough. 



Smith's Cough Syrup 

is a combination of pure 
drugs that have been found to be 
the most effective for the imme- 
diate relief and quick curing of 
throat and lung disorders. 

There is no "new discovery" 
about it. It is simply a combina- 
tion found to be the best as a 
result of the experiments that 
have been going on for a century. 
All the physicians in the world 
have had colds to treat, and no 
matter what they call the medi- 
cines they administer, they are 
sure to possess some, if not all, 
of the elements in Smith's Cough 
Syrup; that is, of course, pro- 
vided that they are competent and do the best they can. 

When you buy Smith's, you may depend upon it that you are getting a 
standard medicine about which there is no mystery, and which is the best 
that modern knowledge can produce. 
50c a bottle. 

SMITH'S PRESCRIPTION STORE. 




This ad also illustrates an excellent and powerful method 
of pulling business with little expense for advertising — 
that of offering some of the most extensively advertised 
patent medicines at cut prices. Most druggists want to 
make the full profit on patent medicines, and when some 
one makes a decided cut, he has a decided advantage. He 
gets the benefit of an enormous amount of advertising done 
by the manufacturers. He doesn't have to tell people 
what Castoria is nor what it is for. He saves all that 
expense. The demand has already been created. He sim- 
ply has to make the mere announcement that he is selling 



THE DRUG BOOK. 17 

Castoria at so much a bottle. Of course if one is going to 
make much of a stir in this direction, he will have to cut off 
all his profit, — it may pay to cut off even a little more 
than all the profit on some well-known remedy, — but such a 
course will bring people to his store. And they usually 
want more than one thing at a time — especially the farmers 
who are not in town every day. The profit lies in the sale 
of the other things at full price. 

Even if people do come in response to the ad, and onl}^ 
bu} r the article on which one makes no profit, they will be 
pleased, and that is worth a lot. That is good advertising. 
They will come again. This is certainly a judicious method 
of gaining new customers. 

The Alexander Smith & Co. ad shows the best style of 
display and illustration for a small single-column ad. 

Any attempt to give this ad more prominence by the use 
of more displa} T lines would injure it. 

Notice how well the cut indicates the ' ' absolute accu- 
racy " about which the ad tells. 

The Smith Prescription Store ad shows a style of display 
for double-column ads. 

The specimens all show the effectiveness of simple dis- 
play and plain, straight-to-the-point argument. 

"MONEY BACK IF YOU WANT IT." 

Every one claims to be strictly honest, but not every one 
is willing to back up the claim. Not by an affidavit, nor by 
a letter in support of one's character from a minister of the 
gospel, but by the plain, simple, equitable rule of offering to 
return the money for any goods that may prove unsatisfactory. 

It is not likely that you will often be called upon to 
return any money, but your willingness to do so will have 
a very valuable effect continually. 

If you don't argue, and cheerfully return money for 
goods, — even when you think you are being imposed upon, 
— the man who gets his money back probably won't say 
very much about it, but if you should refuse to adjust the 
matter, he would, nine times out of ten, say enough mean 
things to do you considerable damage. 

Again, it is worth something to 3^ou to know when peo- 
ple are displeased, and why, as it enables you to look into 
the matter, and give better service to other people. 



18 THE DRUG BOOK. 

' ' Money back if you want it ' ' should have a place in 
many of your ads. 

Of course you will encounter some unreasonable people 
who return partly used bottles of medicine which will be a 
total loss to you, but the loss, on the whole, will be very 
light. Should it be otherwise, it would indicate that there 
is something radically wrong with the goods you are han- 
dling. And if it is necessary to pay considerable to find out 
that you are way off on a side-track, you should certainly 
pay that considerable for that necessary knowledge. 

WINDOW DISPLAY. 

Your window can be made to do a lot of selling for you. 
On the other hand, carelessness often results in making a 
window positively repulsive. Nothing will impair the 
development of a business and handicap the work of news- 
paper advertising more quickly than a careless display of 
goods which are enveloped in an accumulation of dirt. And 
yet repulsive windows are surprisingly numerous, especially 
in small towns. 

The best window display is that which brings in the most 
buyers. 

Beauty is desirable just so long as it does not detract from 
the selling power of a display. 

A wax Santa Claus and a lot of oil-paintings of chimney 
tops may make a pretty window display. It may be appro- 
priate to the season. It will attract the attention of many 
children and some grown people. But will it sell drugs? 
Will it cause people to come in and buy Lydia Pinkham's 
Compound at sixty-five cents for a one dollar bottle ? — No. 
It may do some good, but it won't do the most good. 

The best display that can be made is one which exhibits 
the goods you sell and the prices which you ask for them. 

But not too many kinds of goods at a time. Very few. 
One thing at a time is usually the best. 

Bear in mind that, while many people will stop to look at 
a display, there are many more who will give it only a pass- 
ing glance. You want to make an impression on every one. 
A quick impression. Your display should be so that "he 
who runs may read." 

If you sell Ayer's Cherry Pectoral, you can profitably 
give up a whole window to a display of bottles of that one 



THE DRUG BOOK. 19 

remedy, with a show-card giving the price. If you are 
making a cut on it, so much the better. 

Let the display stand for one day, or two days, or a week, 
but not too long. Then make a display of some other one 
article that you want to push. 

Change frequently. Put price cards on each display. 

Avoid inconsistencies. 

Don't try to make a comic newspaper out of your window 
display. For example : It might be a little funny to put 
a bottle of whisky and a bottle of liquor-habit cure along- 
side, and adorn them with a card reading : ' ' Either at a 
dollar a bottle." Don't do it. It would be looked upon as 
a reflection upon the man who bu}^s whisky for moderate 
use, and it certainly would not please the man who thinks 
he needs a will-power stimulant. Besides, it would im- 
ply a hypocritical disposition. It would be much like 
trying to be a republican, and a democrat, and a populist, 
and a prohibitionist all at the same time so as to " stand in ' ' 
with everybody. 

Leave the funny things out of the ad and out of the 
window. 

People too often forget that all kinds of advertising is a 
dollars-and-cents business proposition, and not a matter of 
form. Perhaps I should not say that they really forget it, 
but they run off on to so many side-tracks that I am 
impressed that way. 

Remember that newspaper advertising is one cog in a 
wheel, and that window display is another cog, and the 
efficiency and politeness of clerks another, and so on, and 
that no machine will run smoothly with a broken or missing 
cog. 

There must necessarily be more or less friction in any 
machine, and the man that gets along the best is he who 
watches constantly, and uses his best judgment as to when 
and where to apply a lubricant, and what kind of a lubri- 
cant to apply. 



Ready=Made Ads 
for Busy Merchants 



The following pages of ready- 
made, illustrated ads will be found 
invaluable. They are so varied that 
something appropriate will be found 
for almost any occasion. 

You can use the cuts with the 
matter as shown, or the cuts with 
original matter of your own. Again 
you will find the ad matter, with 
or without alterations or additions, 
suitable to use without the cuts if 
you so desire. All sorts of combina- 
tions of cuts and matter can be made. 

When you want cuts, order them 
by number only. The prices and 
postage rates appear on inside of 
front cover. 

These ads are printed on one side 
of leaves only, with plenty of room 
below them, so that you can add 
prices, signature, etc., and then tear 
out the page to send to the printer. 
Thus the preparation of a daily or 
weekly ad of the very best kind is a 
matter of only a few moments' work. 



No. 1099. 




The Host Important 

purchase which you 
ever have to make is the prescription for 
the dear one who is ill. We want you to 
come to us to have your prescriptions filled 
because we keep none but fresh drugs, and 
because we are accurate to a drop in ma- 
king them up. Though the price is a 
secondary matter, we want you to under- 
stand that it is never a penny too high. 



No. 1 1 23. 




You Need Never Ask Us 

if a thing is " the best. " 
The fact that we sell it answers that 
question. 

Physicians generally know this, and 
for that reason our prescription business 
is large. 



No. 1 1 26. 




The Price of a Life 

is sometimes included 
in a prescription that costs fifty cents. 
Maybe first grade drugs would just barely 
cure, and second grade drugs prove just a 
trifle too weak. Life sometimes hangs by 
a hair, and that hair may be the quality 
of a single drug. We buy only the high- 
est grades, irrespective of cost. In the 
filling of prescriptions, profits are the last 
things we think of. 



No. 1 1 70. 




At This Drug Store 

you '11 always be sure 
of finding what you want, and sure that 
you 're getting just what you ask for. 

We never substitute — imitations and 
adulterations can never get into this store. 

It's worth a great deal to be sure of 
such things — but it doesn't cost you 
anything. 



No. 1 1 86. 




In No Other 

line is such strict at- 
tention demanded as in the compounding 
of prescriptions. In order to avoid the 
disastrous result entailed by carelessness, 
we employ none but the most reliable 
clerks. If we compound your medicines 
for you, you can rely upon their accuracy. 



No. 1191. 




Signs of Spring. 

If you watch a drug store, you can 
always tell when spring is coming. Peo- 
ple begin to buy sarsaparilla, and garden 
seeds, and paint. We don't care how 
soon they begin to come now. We have 
all the various spring medicines, a good 
assortment of live garden seeds, and paint 
enough to paint the town. 



No. 1313. 




This Card 

represents the founda- 
tion of our business — the corner-stone of 
our success. 

That word ' ' carefully ' ' means a great 
many things. It means that we are care- 
ful to have none but the purest and 
freshest drugs — careful that every pre- 
scription gets just exactly what it calls for 
— so careful that an error is impossible. 

Isn't this the kind of a drug store 
you 've been looking for ? 



No. 1315. 




Sizzle ! 

The hot days are here with all their 
sizzling unpleasantness — only one pleas- 
ant sizzle among them, and that 's the 
soda water, that cool, refreshing, health- 
ful drink. Folks are learning to drink 
soda water all the year round. The gas in it 
is a good stomach tonic, and soothing to 
the nerves, to say nothing of the delicious 
flavors of the syrups. 



Xo. 1416. 




For That Bald Spot. 

The time to check baldness is when it 
first begins to make its unwelcome appear- 
ance. The thing to check it with is 



is a natural scalp food. It not 

only stops the hair from coming out, it 
makes new hair grow where it has fallen 
out. Try it — it's only . 



No. 1433. 




Send the Children. 

We treat them just as well, if not bet- 
ter, than grown folks. Whatever they 
get here will be just right. This is a 
careful place. Only the best is good 
enough for sick folks ; nothing but the 
best can be had here. 

We make a specialty of prescriptions. 



No. 1472. 




Father Time 

seems ever on the alert 
for thin-haired people, and if the hair is 
at all neglected, he quickly shaves off 
what little there is. The condition of the 
roots determines the health of the hair. 
They are its blood, heart, and lungs. 
Their condition makes the hair thin and 

dry, or soft and thick. Hair Tonic 

is a food for the roots. It makes them 
strong and full of life, and in so doing, 
brightens the hair, makes it thick and 
soft. It is a thoroughly scientific prepara- 
tion, the result of years of study. Price 



No. 1490. 




Only the Purest Drugs 

are good enough for 
sick people. They can't afford to experi- 
ment. Poor or stale drugs are worse than 
none. 

You may safely trust your prescriptions 
with us. We make a specialty of this 
work, and are proud of the success we 
have achieved. Doctors appreciate the 
accuracy and care with which their pre- 
scriptions are compounded, and that 
accounts for our large trade. 



No. 2900. 




There is a Powerful Grip 

in death's bony fin- 
gers, and unless fresh, live drugs get him 
by the throat, the chances are he '11 get 
the upper hand. 

We wouldn't sell a drug which we 
knew to be impure or stale under any 
circumstances. We make a specialty of 
prescriptions, and every one brought here 
is compounded with as much care and 
thought as though we were going to take 
it ourselves. 



No. 2901. 




Life or Death 

is often rolled up in a 
prescription. The greatest doctor in the 
world may write it, but if the druggist 
doesn't do his part, or does it wrong, the 
doctor is useless. 

We don't claim any extraordinary vir- 
tue, but we can truthfully say that com- 
pounding prescriptions is the work we do 
best in life. It isn't a little thing either. 
Every drug must be perfectly fresh — 
directions followed with scrupulous care. 
Bring us your prescriptions. 



No. 2902. 




Let Us Help You 

fight the heat. Never 
pass here without dropping in for a glass 
of our cold soda. 

No better soda on earth — cold, refresh- 
ing, and wholesome. The best materials 
and the most intelligent handling makes 
perfection. 



No. 2903. 




Absolute Safety. 

Bring your prescriptions here for the 
same reason you send for the best physi- 
cian when one of your family is ill — to 
be absolutely safe. 

Not only are our drugs the very purest 
and freshest in the market, not only do 
we give every prescription the exact 
amount of precisely the drugs it calls for, 
but we never make mistakes. 

Errors are impossible ; our elaborate 
checking system positively prevents 
them. 



No. 2904. 




Here is a Pair 

you rarely find yoked 
together — absolutely pure drugs and 
reasonable prices. 

Our drugs are always pure. We buy 
none but the best, and we buy in small 
quantities so that they are always fresh 
and of full strength. 

Our prices are modest because we are 
satisfied with one profit — we don't want 
half a dozen profits on one sale. 



No. 2905. 




It's Healthful, But 

it's awfully hard on 
velvety skins. A beautiful skin is a 
maiden's most valuable possession. With 
it she can scorn glorious hair and Grecian 
features, and still be a charming girl. 

We keep all the helps to beauty. Pow- 
der, perfume, lotions, for sunburn and 
freckles — ever} T thing a girl could possi- 
bly need to make her prettier — and just 
now — when these helps are needed most, 
the prices are the smallest. 



No. 2906. 




Have One With Us. 

It will serve as an introduction, and 
pills aren't unpleasant to take. 

We want your drug trade. We want 
you to come to us every time you have an 
ache or a pain, or a prescription to be 
filled. We want to supply you with big 
soft sponges, toilet water, perfume — any- 
thing in our line that you need. We 
want you to feel that no one else can 
serve you as well as we can, and you 
will think so if you will give us a chance 
to do the serving. 



No. 2907. 




Doctor Sponge 

has very large practise, 
but it would be much larger if people 
only knew what an excellent physician 
he is generally, and how very moderate 
are his charges. Those who do know 
him thoroughly, couldn't be induced to 
give him up He comes in all sizes and 
at all prices — you may buy a big, soft, 

spongy sponge for , and you may buy a 

tiny, soft, spongy sponge for . You 

may also get soft, spongy sponges in dif- 
ferent sizes and prices between these. 
Try one at your bath to-morrow — try one 
on the baby — use it for everything. 



No. 2908. 




Putting up a Prescription 

is careful work. De- 
crepit, aged drugs won't do. They must 
be young and fresh — full of life and 
strength for the sick. 

They must be pure, and they must be 
carefully put together. Too much of this 
and not enough of that won't do. 

We make a specialty of putting up 
prescriptions — we can do it better than 
the man who doesn't make a speciality of 
it. If you want careful, thoughtful 
work, come to 



No. 2909. 




If You Had a Rose Bush, 

and each rose kept its 
perfume in a little bottle in the center, it 
would be no sweeter, purer, or more last- 
ing than the following perfume we offer 
you. Your favorite odor is sure to be 
here, for our stock embraces almost every 
known good perfume. 



Xo. 2910. 




Old Sol 

all summer long lias 
been busy painting the white skin of the 
summer girls a dark hue which smacks 
decidedly of our first ancestors. How- 
ever effective and correct tan may be in 
summer, it is decidedly out of place 
now. Instead of enhancing the beaut}^ of 
the skin, dainty party frocks only serve 
to show up its firm darkness. We have 
here a tan remover that would remove 
the tan from anything — not all at once, 
of course, but gradually, leaving the skin 
smooth, firm, and white. It is perfectly 
harmless, and the price is . 



No. 2911. 




Our Prescription. 



We prescribe, as a measure insuring 
your health and safety, frequent visits to 
this drug store. Come to us for every- 
thing in our line. Bring the doctor's 
prescriptions all to us — you'll get only 
the best and purest drugs, and the kind . 
of service that never makes mistakes. 



No. 2912. 




If You Feel Languid 

and thoroughly tired 
out after very slight exertion, it shows 
that your blood is thin and impoverished, 
and the action of your heart weak. 

Take our ; it will purify, enrich, 

and vitalize your blood, and put your 
whole system in a healthy condition. 

Only a bottle. 



No. 2913. 




Puff===Puff. 

We wonder if every time the powder 
puff is used, the fair user stops to think 
what she is using. There is a quality in 
powder puffs as well as in powder. We 
sell a fluffy, downy, cleanly little affair 
for I . Prices run up as high as . 

Other aids and articles for the toilet at 
prices as favorable. 



No. 2914. 




We Want 

your prescription trade. 
We think we deserve it. We have spent 
time and money perfecting this branch of 
our business. It isn't an easy thing to 
compound a prescription ; it requires 
care and brains ; it requires accuracy and 
practise. A man can't think of business, 
and accurately measure five drops of this 
and ten drops of that, and so on. We 
have had experience, long and varied. 
We want your prescription trade. 



No. 2916. 




Purity in Drugs 

is an absolute neces- 
sity ; that is, if you care for your health. 
The slightest impurity in a drug may be 
the cause of much harm. We are very 
particular about our drugs. They are not 
only pure but fresh. We won't keep an 
inferior article in our store. If you are 
looking for high-grade drugs, come to us. 



No. 2917. 




We Keep Everything 

that a good drug store 
should keep. We charge no more than 
we have to for anything bought here. We 
realize that a drug store has a great deal 
of power for good or evil. We realize its 
responsibility. If you 're after this kind 
of a drug store, we want your trade. 



No. 2918. 




We Don't Juggle 

with prescriptions. We 
have experienced, competent clerks, who 
realize their responsibility. In asking 
for your prescription trade, we feel that 
we are amply prepared to meet every 
requirement. We are careful, we are 
accurate, we are honest ; and we pride 
ourselves on our promptness. If you are 
not perfectly satisfied where you have 
been dealing, we should be pleased to 
serve you. 



No. 2919. 




The Elixir of Life 



is a mythical compound, 

of course comes about as near to 

it as anything we know of. It will make 
the young well and strong, and it will 
make the old young and strong. It does 
this by strengthening the digestion and 
nerves — by making pure red blood. We 
don't know anything better for debili- 
tated men and women. It is not a cure- 
all — it is not intended for any special 
disease. It simply goes to work in na- 
ture's way to strengthen every organ in 
the human bodv. Price . 



No. 2920. 




Thanksgiving Will Soon be Here. 

Every man, woman, and child, who 
isn't feeling in the best of spirits, should 
hie him to a reliable druggist's for a bot- 
tle of . It will make him strong 

and well and able to enjoy the feast. We 
can conscientiously give it a strong 
recommendation. 

One doesn't need to be really sick to 
be benefited by . The price is . 



No. 2921. 




When You Take fledicine 

you don't know what 
you are taking. You place implicit con- 
fidence in the physician who prescribed 
it and the druggist who compounded it. 
We realize this fully, and act accordingly. 
We want you to have every confidence in 
us — we want your prescription trade. 
We have made a specialty of this line — 
we will appreciate your trust. 



No. 2922. 




Most of the Best People 

take no chances when 
they have prescriptions to be filled. 
They come to us. We employ none but 
the most careful and trustworthy clerks 
in our prescription department, and you 
can rely upon them to fill your prescrip- 
tions accurately, and with the very best 
and purest drugs that can be secured in 
the world. 



Xo. 292, 




Christmas Dainties 

are many at this drug 
store. Santa Claus has been in. Have 
you ? Better come in if you have n't. 
We have a fine line of fancy soaps, sta- 
tionery, candy, perfumes, and fancy 
toilet articles. All kinds of goods at all 
kinds of prices — except high. 



No. 2924. 




We Are Never a Drop 

out of the way in 
making up prescriptions. We could n't 
afford to be. We have to be absolutely 
accurate. It is a matter of keeping your 
patronage, and we are in business to stay. 
For the same reason our drugs are fresh 
and our prices right. 



No. 2925. 




Where Is There a Better Place 

for buying gifts than 
a drug store? Where are goods so 
varied, so dainty, so inexpensive, and so 
acceptable ? 

We would be willing to guarantee that 
every gift brought from a drug store 
would reach the recipient's heart. You 
can't go amiss if you choose here. 



No. 2927. 




Helpful Holiday Hints. 

Begin your Christmas buying here. 
We have a superb line of those dainty 
articles of use and ornament that make 
the most appropriate and welcome Christ- 
mas gifts. Fancy goods and toilet articles 
are here in great variety, and all at the 
very lowest prices. 

Here are some examples : 




Much Depends Upon 

the doctor, but more 
on the drugs and the druggist. We 
insist on having our supplies absolutely 
pure and of the highest grade. Our pre- 
scription department is in the hands of a 
man of experience. We do not tolerate 
carelessness. 

We have a full supply of druggist's 
sundries and toilet articles. 



No. 2929. 




All These and Hany Other 

articles of every-day 
necessity are here in great variety. 
Ever}- article is the best of its kind, and 
every price is the lowest for the value. 
Come to us for the ' ' little things ' ' 
needful, the toilet articles, and the like. 
They are little things to you, but not to 
us. Everything in our stock is selected 
with the same conscientious care, no mat- 
ter how small the price may be. 



No. 2930. 




This Fact Deserves Emphasis. 

We are selling more different classes of 
goods than we have ever handled before. 

Each year we find new improvements 
in the goods we sell, and we make it our 
business alwa) s to be in possession of the 
latest improvements. In our prescription 
department, you will find accurate, pains- 
taking clerks, who will wait upon you 
politely, and fill your prescriptions 
promptly and with the utmost care. 



No. 2931. 




Very Often 

you can be supplied 
much more satisfactorily in the wa3>- of 
toilet articles at a drug store than at the 
regular department stores. We carry a 
very complete line of soaps, perfumes, 
tooth-brushes, combs, brushes, etc. 

By the by, perhaps you would like one 

of our tooth brushes. The bristles 

are very good quality. We do not think 
you can duplicate it in . 



No. 2932. 




The Best Medicine 

for nine tenths of all 
sickness is a thorough laxative. Citrate 
of magnesia is as pleasant to take as lem- 
onade, and is as effective as the strongest 
purgatives. It 's a simple thing, but a 
good one. We put it up ourselves, so you 
can depend on it. 



No. 2933. 




Everything Is Certain 

about chemistry now- 
adays. There are no ridiculous ingredi- 
ents used such as toads' livers and ser- 
pents' eyes. We know just what effect 
on the human system each drug will 
have. In making up our proprietary 
articles we add care to science, and pro- 
duce remedies that will do their work. 




" The Saver." 

That is what we call the hot-water bag. 
It has often kept a person alive until a 
physician could be summoned. Every 
family should have one. A hot- water bag 
costs little. Ours holds water without 
leaking. 



No. 2935. 




When You Need a Physician, 

we will come in handy, 
because this is the best drug store to which 
you can send your prescription. When 
you don't need a physician, we can fill 
your wants in the right w r ay at the right 
price. We are always useful. 



No. 2936. 




The Cheapest and Best 

remedy for a cough or 
cold is licorice. Its soothing properties 
are exactly what is needed by the rough- 
ened and irritated membranes of the 
throat. We sell none but the very purest 
and best licorice. We sell it in all shapes 
— lozenges, sticks, and pellets. 



No. 2937 




We Cure the Ills 

that flesh is heir to. 
We make a specialty of killing colds at 
this season. Our prescription department 
is thoroughly equipped, and the drugs are 
high grade in every respect. We sell 
toilet requisites and everything that you 
would expect to find in a first-class drug 
store. 



No. 2938. 




"Happy Eastertide" 

has its little flaws, just 
as any other holiday session. Perhaps 
your new Spring clothes are a trifle light 
for chilly nights, and you have caught a 
cold. We can banish it overnight. We 
will fill your doctor's prescription accord- 
ing to his directions. Our drugs and 
medicines have very ordinary names, but 
the qualities are extraordinary. We 
charge only a living profit. 



No. 2939. 




Purity 

in drugs is as essential 
to life and health as expert knowledge of 
medicine is in the preparation of a doc- 
tor's prescription. The freshness and 
absolute purity of our drugs and medi- 
cines have done as much for our reputa- 
tion as the care and attention we give to 
our prescription department. 



No. 2940. 



ffiffl 




The Drug Store 

is the one place on earth 
where it is unsafe to look for ' ' bargains. ' ' 
If you are satisfied with getting the worth 
of your money — the best medicine it is 
possible to compound from the highest 
grade drugs, and the services of an ex- 
perienced pharmacist — you will send 
your doctor's prescriptions here. 



No. 2941. 







The Stranger 

is as welcome as the 
steady customer. Our business is to com- 
pound medicines and sell drugs, and not 
to discriminate between patrons. Our 
prescription work is without a peer ; it 
has brought us customers from miles. 
The drugs we use are warranted abso- 
lutely pure and fresh. 



No. 2642. 




Strength and Purity 

are essentials that the 
careful druggist never overlooks. In the 
compounding of prescriptions we con- 
sider quality first, last, and all the time. 
We personally attend to the preparation 
of all medicines. A careful record is 
kept of each prescription filled by us. 



No. 2943. 




tO^YMCNT - i|9 



Graduated Pharmacists, 

long experience, skill, 
pure drugs, and politeness are the foun- 
dation stones of a drug store's success. 
Ever since we have been in business, this 
store has been noted for the fine points 
that would appeal to a critical public. 
Our prescription work has our personal 
and prompt attention. 



No. 2944. 



DRUGS AND MEDICINE* 




Seedless Strawberries 

would be tempting 
morsels, seven days a week. Our soda is 
really liquid fruit, served in the most 
delicious manner possible to man. Soda 
water, as we have made it, is made to 
touch the thirsty spot in a very delightful 
way. 



No. 2945. 




The Ideal Drug Store 

is the drug store where 
your doctor's prescription is handled with 
care and dispatch, where the best drugs 
are used, and where the proprietary arti- 
cles are sold for what they are, and sold at 
fair prices. You will find that we have 
mastered the art of running a drug store 
in the easiest possible way. 



No. 2947. 




The Great Demand 

for our Soda Water 
tells us that we were right in thinking we 
had the right kind. You can not get 
better, and you might do worse. Our 
soda is the popular drink in this town 
because it lubricates the thirsty spots as 
no other beverage will. Healthful and 
tonic qualities in every drop. 



No. 2948. 




Get Well 

in the simplest, easiest, 
quickest manner, by getting your drugs 
and medicines from us. If you want ordi- 
nary remedies for ordinary ills, at ordinary 
cost, have us minister to your wants. If 
you want a special remedy, prescribed by 
your doctor, you will be sure of getting 
just what the prescription calls for — and 
the best of it — when you get it here. 
Popular prices. 



No. 2949. 




Buying Here 

insures your getting 
just what you want at just the price you 
feel you ought to pay. Our popular price 
system has demonstrated that the best 
drugs can be profitably sold at a fair price, 
and we have extended this system to the 
Prescription Department. 



Xo. 2950. 




The Cooling Influence 

of our soda is at once 
apparent, and it goes directly to the 
thirst} r spot in a most delightful way. 
Bright, sparkling, bubbling, with bracing 
strength and lasting vigor, there is tone 
and health in every drop. Pure fruit 
juices only, and all the flavors. 



No. 2951. 



Family 

MEDICINES 




It Does Not Pay 

to be too economical, 
when your health is at stake. You can 
not afford to buy drugs and medicines 
costing less than we are asking, and we 
can not afford to go a penny lower than 
the price we charge. Prescriptions com- 
pounded by skilled pharmacists only. 



No. 2952. 




Come in and 

Refresh Yourself 

after a long walk, or 
after a day's tiresome shopping. Our 
frigid soda will brace you up, and quiet 
your nerves as nothing else will. As de- 
licious as it is refreshing, and better than 
what you find in nine places out of ten. 



No. 2953. 




When You Buy a Sponge 

from us, you get just 
the kind of a sponge you want, at just the 
price you want to pay. We are especially 
strong on sponges, and the knowledge we 
have of the article is knowledge that is 
worth money to you. 



No. 2954. 




Hot Weather Knocked Out. 



When the weather makes you feel that 
you have nothing to live for, drink a 
glass of our soda, and rejuvenate. It will 
make you feel like another person, and 
you will feel bound to treat the ' ' other 
one." Then you'll be all right for the 
rest of the da v. 



No. 2955. 




Great Care is Necessary 

in the compounding of 
prescriptions. The slightest error might 
prove fatal to the patient. We use 
science as well as care in the compound- 
ing of our prescriptions. Only good, 
fresh drugs are used, and the result is 
quick cure. 



No. 2956. 




The First Taste 

of our soda will con- 
vince you that it is the best that can be 
had in this town. If you are tired, and 
need bracing up, try a glass of it. It will 
refresh you quicker than any drink you 
can get in the summer. It is made of 
pure soda, flavored with rich fruit juices. 
It is just cold enough to be pleasant. 
Can you imagine anvthing better than 
that ? 



No. 2957. 




You Need a Tonic 

these hot days. We 
have a preparation which is absolutely 
harmless, and builds the system up in a 
healthy, natural manner. It will make 
you enjoy Summer. 



No. 2958. 




If You are Tired 

after the ride, get a 
glass of soda. It is just the thing to 
brace you up. It is made of pure carbon- 
ated water, flavored with rich fruit 
syrups. Cleanliness is one of the good 
points about our soda, and the fountain. 
You can't expect to get pure soda at a 
fountain where everything is untidy. 



No. 2959. 




We'll Take Care 



of your prescription, 
and fill it with accuracy and promptness. 
"We make a specialty of filling prescrip- 
tions, and every drug that is used is pure 
and fresh. We will help your patient to 
a speedy recovery. 



No. 2960. 




Soda Days 

are nearly past. Don't 
miss the best soda in town. By " best" 
we mean pure soda, flavored with deli- 
cious fruit syrups and served just cold 
enough to touch your thirsty spot. 



No. 296L 




Selling Tooth Preparations 

is as important as 
making up prescriptions — at least we 
deem it so. We know how much the 
teeth may be harmed by poor powders, 
etc. 



No. 2962. 




A Refreshing and 

Delicious Drink. 

Imagine a good-sized 
glassful of sparkling soda flavored with 
your favorite extract, just as cold as it 
should be, and not too sweet. If your 
mouth waters, come to us. 



No. 2963 




Our Life Saver 

is a stock of pure, 
fresh drugs. Iu our hands, the physi- 
cian's prescription is carefully carried out 
and recovery made more possible. Drug 
sundries of the best. 



No. 2964 




Fresh Drugs Are Necessary 

for the efficacy of a 
prescription. That is why the physician 
who carries his own medicines with him 
does not have such success as those who 
send their patients to us with prescrip- 
tions. 



No. 2965. 




Delicate Perfumery 

is an essential part of 
every woman's, and a desirable part of 
every man's, toilet outfit. All the dainty 
extracts of undoubted purity. 



No. 2966. 



iM^MBi 




Why Call in a Physician 

every time the baby is 
a little ill ? Our line of infants' remedies 
and requisites is replete with reliable 
articles. To be sure if there is anything 
really seriously the matter with baby, the 
doctor is the one to see first. Even then you 
came to us to get your prescription filled. 



No. 2967. 




The Mortar And The Pestle 



are a mighty combi- 
nation, and together they have helped to 
down more diseases than the physician 
with his ready prescriptions ever dreamed 
of. It stands to reason, that a physician 
can only win the fight against death by 
using strong, virile drugs. Such drugs 
can only be found in a first-class phar- 
macy where prescriptions are carefully 
compounded. ' ' Carefully compounded ' ' 
means something here. 



No. 2968. 




A Large Quantity 

of drugs are imported 
every year into this country, and the fre- 
quency with which importations are 
made makes it possible to buy drugs 
much fresher and stronger than used to 
be possible. Not all druggists, however, 
are anxious to take advatage of this, be- 
cause stale drugs are a little cheaper. 
That is why we say, Get your regular 
drugs and your prescriptions filled here. 
You will find it will pay you in the end. 



No. 2969. 




" Open Your Houth 

and Shut Your Eyes." 

That 's a good rule in 
some drug stores, but in others you have 
to keep your eyes wide open. 

This is a store in which you may buy 
blindfolded. 

Every qualit)- is right. And we give 
you what you ask for without argument. 

You 're as safe with us as you are with 
your doctor. 

Ask him — he knows us. 



No. 2970. 




We Tell No Secrets 

when we say that we 
are selling as good drug sundries and 
make up as efficient prescriptions as is ■ 
possible. We look upon the drug busi- 
ness as a very serious one. We give our 
entire energies to it, and the result is — a 
pretty nearly perfect drug store. 



No. 2971. 




The Best Powder 

is absolutely indispen- 
sable to women. They can not afford to 
put anything else on their faces. We sell 
the best powders, perfumes, and other 
toilet articles — absolutely the best. 



No. 2972. 




Mistakes are Costly 

in drug stores — there- 
fore we never make them. A mistake in 
our prescription department would hurt 
us infinitely. There can be absolute 
accuracy in this world — there can be a 
place where mistakes are not made — and 
it is right here. 



No. 2973. 




Danger is always Near. 

When drugs are needed, be sure the 
drugs are pure and carefully compounded. 
If you come to us, you can always feel per- 
fectly safe. None but the very purest 
drugs can reach our shelves, and our sys- 
tem of compounding prescriptions assures 
absolute correctness. We never make 
mistakes. 



No. 297.}. 




For the Toilet. 

Our holiday stock of toilet articles is 
full of pretty and useful things that cost 
but little, and make highly acceptable 
Christmas presents. Perfumes, toilet wa- 
ters, combs, and brushes of all descrip- 
tion, and similar articles are here in abun- 
dance. All have been carefully selected 
from the best the market affords, but the 
prices are so low that the assortment will 
not remain unbroken long. Make youi 
your first holiday shopping call here. 



No. 2975. 




Soaps and Perfumes. 

We have a full line of choice soaps for 
the bath and toilet, and fragrant, refined, 
lasting perfumes of all sorts. Some cost 
but little and some are expensive ; but 
whether you spend a nickel or a dollar, 
you are sure of the purity, freshness, and 
wholesomeness of your purchase. There 
is n't a cake of soap in our store that 
would injure the skin of a babe. 



No. 2976. 




Everything for the Toilet. 

Our line of toilet articles is full and 
complete. We have a tempting array of 
good combs and brushes, toilet sets, puff 
boxes, manicure sets, and similar articles. 

Our perfumeries are the best money 
can buy ; pure, delicate, refined, and last- 
ing. 

Everything is the best and most fash- 
ionable, and every price is lower than you 
would expect. 



No. 5300. 



$ PRESCRIPTIONS 
= CAREFULLY 
COMPOUNDED 




Our Prescription Counter 

is isolated from the 
rest of the store — there are no interrup- 
tions nor anything to distract the phar- 
macist's attention. 

Every prescription is carefully gone 
over and checked, making errors impos- 
sible. 

All our drugs are fresh, pure, and of 
full strength. We never substitute. 

These are some of the reasons why you 
should bring your prescriptions to us. 



No. 5301. 




A Reliable Druggist 

is as careful of the 
quality of his goods as he is of the profits 
that he expects to make. We find it 
excellent policy to share the profit with 
the customer. If we give you better 
value than you have been receiving else- 
where for the same money, you will con- 
tinue to trade with us. This is our 
policy. 



No. 5303 




The Reputation 

of a store, like that of 
a man, is no small part of its capital. 
Honesty is an asset which we believe our 
customers appreciate at its full value. 
Our prescription work is the best that 
science, experience, and money can pro- 
duce. 



No. 5304. 




Your Headache 



would stand a poor 
chance if you depended upon us for 
relief. Our ammonia and lavender salts 
will cure the average headache in five 
minutes, and our Headache Powders will 
offset the stubborn one. Your doctor's 
prescription will be properly attended to, 
if you have it filled by us. 



No. 5305. 




Preparations of Our Own 

manufacture are guar- 
anteed to be absolutely pure and made of 
the freshest drugs, or you ma)- have your 
money back. It is proverbial that "mis- 
takes occur in the best of families," but 
mistakes do not occur here. Prescription 
work a speciality. 



No. 5306. 




Perfection 

in soda water can be 
attained only as we have attained it. 
Absolutely pure distilled water charged 
with the highest quality of carbonic acid 
gas. Syrups that are really extracts of 
the pure fruit, made at its best and ripest 
stage. A uniform temperature slightly 
above the freezing-point. This is the sort 
of soda we have to offer to our customers. 



No. 5307. 




The Competent Drug Clerk 

does not make mis- 
takes and the wise druggist does not fall 
into the error of employing incompetent 
men. Your doctor's prescription is en- 
tirely safe with us, for we use only the 
best and freshest drugs, and give the 
attention of a graduate pharmacist to 
the compounding of all medicines. 



No. 5308. 




M Good Enough 

for anybody" isn't 
good enough for us, when it comes to 
soda water. We want every one of our 
customers to really feel that the soda they 
get here is better than the best that other 
stores are capable of producing. You 
know this is so, we know that it is so, but 
there are those who do not know it till 
they try it. 



No. 5309. 




It Is Not Practising 

economy to buy an 

unreliable syringe, simply because it is 
cheap. Syringes, above all things, should 
be as reliable as the day is long. Dura- 
bility and reliability are the essential fea- 
tures of the syringes we sell at the cost of 
inferior goods. Warranted to give satis- 
faction and as good as money can buy. 

Prescriptions compounded by a regis- 
tered pharmacist. Popular prices. 



Xo. 5310. 




Can Not Get Enough 

of our soda after 
you 've once tasted it. Does not smatter 
of "flavoring extracts" arid ordinary 
water made to sparkle with marble dust, 
but tells you at the first lip-touch that 
the flavor is the honest flavor of honest 
fruit, and that the snap and vigor and 
tonic qualities is the snap and vigor of 
honest carbonic acid gas. 



-rifafftfrfthnfltih 




Getting Your Prescription 

filled by us means 
carrying out your doctor's wishes to the 
very letter. It also means getting the 
freshest drugs that a lively trade and long 
experience will bring us, and getting the 
best that money can buy. Medicines 
compounded only by graduated pharma- 
cists and prices popular, but not cheap — 
as low as it is safe to go. 



No. 5312. 




Put Out the Fire 

Of Your Thirst 

with a glass of our 
frigid ice-cream soda. It is not better 
than the best, but it is every bit as good 
as can be made, and knowing how to 
keep it and to serve it helps to make you 
feel that our soda is a trifle better than 
any drink you ever had. 



No. 5313. 




Buying Drugs in 

Large Quantities 

would possibly enable 
us to sell a trifle lower than the prices we 
are asking, but we think it better policy 
to buy just enough to fill our immediate 
needs. This plan gives us fresher drugs 
and gives you better satisfaction and 
quality. 



No. 5314. 




v &0Pr r Rl6HT, 



See the Look of Expectancy 

upon the little fellow's 
face. Note the position of his hands. 
He can hardly wait for his glass of soda, 
for he has been here before, and he 
knows the kind of soda we sell. Made 
by a specialist and couldn't be better. 
Try it. 



No. 5315 




Your Doctor Sends You Here 



because he knows that 
you will get your medicine made up just 
as he prescribes it. He also knows that 
our drugs are fresh. You like to come 
here because you are treated right. We 
like to see our customers, even if they 
•only want a postage stamp. 



No. 5316. 




The Hotter the Day 

the more delicious our 
soda. We keep it at such a temperature 
that it will cool you quickly, and refresh 
you as no other summer drink will. We 
use only the best extracts and the purest 
carbonated water. 



No. 5317. 



ft 



J/ifi* 







You Can't Be Too Careful 

about having a pre- 
scription filled. A prescription should be 
taken to only skilled pharmacists. Let 
us fill your prescription. Care and judg- 
ment are exercised here. Only fresh 
drugs are used. 



No. 5318. 




Cold and Delicious 

is the soda we sell. 
If you have n't tried it, you have missed 
the best drink in town. It is made of 
pure carbonated water and flavored with " 
rich fruity syrups. We keep it at an 
even temperature. Do you want any- 
thing better than that? 



No. 5319. 




Every Drop 

of medicine that goes 
in a prescription filled in this store is per- 
fectly pure. Pure drugs mean a speedy 
recovery. Poor drugs mean a relapse. 
You want the best. Let us fill your pre- 
scription. 



No. 5320. 




It 's Refreshing to Drink Soda 

drawn from a fountain 
that is handsome and clean. There 's 
something more than a pretty fountain 
about our soda though. Good syrups, 
frigid temperature, quick and accurate 
attendance. 



No. 5321. 




Drugs for Family Use 

found in this drug store 
are perfectly pure and fresh. Purity is 
one of the strong points in this store. If 
you want a drug, you can depend upon us 
to give you exactly what you want. 



No. 5322. 




We Are Proud 



of the soda we sell, 
and we have every reason to be proud, 
for we use only the best materials in 
making it. People who know good soda 
come to us. If you have not tried our 
soda, you have missed the best in town. 



No. 5323 




" Skilful Compounding of Drugs 

which are pure and 
fresh ; ' ' such is the definition of the true 
pharmacist's duty. Physicians can recom- 
mend their patients to us for the filling of 
prescriptions with perfect safety. 



No. 5306. 




Perfection 

in soda water can be 
attained only as we have attained it 
Absolutely pure distilled water charged 
with the highest quality of carbonic acid 
gas. Syrups that are really extracts of 
the pure fruit, made at its best and ripest 
stage. A uniform temperature slightly 
above the freezing-point. This is the sort 
of soda we have to offer to our customers. 



No. 5326. 




Pure Drugs and 

a Good Nurse 

will bring almost any 
patient around. Adulterated drugs only 
harm you. Stale drugs are ineffectual. 
Fresh, strong — our kind — drugs cure 
you. 



No. 5304. 




Your Headache 



would stand a poor 
chance if you depended upon us for 
relief. Our ammonia and lavender salts 
will cure the average headache in five 
minutes, and our Headache Powders will 
offset the stubborn one. Your doctor's 
prescription will be properly attended to, 
if you have it filled bv us. 



No. 




A flan of Cares 



worn out by mental 
and physical exertions needs a good 
healthful tonic, not a stimulant. He wants 
to be built up into a strong man full of 
life and vigor. This drug store is the 
entrance for him to a path of health. 
The entrance fee is very reasonable. 




A Reliable Druggist 

is as careful of the 
quality of his goods as he is of the profits 
that he expects to make. We find it 
excellent policy to share the profit with 
the customer. If we give you 'better 
value than you have been receiving else- 
where for the same money, you will con- 
tinue to trade with us. This is our 
policy. 



No. 5330. 




The Medical Street Fakir 

is almost a thing of 
the past. Intelligent people have long 
since learned that safety in drugs and 
medicines is to be found only in an estab- 
lished reputable drug store — and the 
more reputable the better. It is safe to 
follow the doctors. Trade where they do. 

We fill more physicians' prescriptions 
than any other store in this territory. 

The moral is plain. 



No. 2976. 




Everything for the Toilet. 

Our line of toilet articles is full and 
complete. We have a tempting array of 
good combs and brushes, toilet sets, puff 
boxes, manicure sets, and similar articles. 

Our perfumeries are the best money 
can buy ; pure, delicate, refined, and last- 
ing. 

Everything is the best and most fash- 
ionable, and every price is lower than you 
would expect. 




Holiday Goods 

are being shown in our 
cases. Dainty toilet articles in the most 
useful materials, made in the best man- 
ner. We make a specialty of cut-glass 
bottles filled with dainty perfumes. 



No. 5333. 




Toilet Requisites 

form an important 
department in this drug store. Every 
single article we sell is absolutely pure ; 
value for every penny paid is contained 
in it. Colognes, toilet waters, powders, 
salves, tooth cleansing preparations — all 
the best. 



No. 5334. 




A Pretty Face 

and a dainty appear- 
ance are desired by every woman. Do 
you realize how much the toilet prepara- 
tions have to do with this ? Don't experi- 
ment with the unknown, but get the best 
and most reliable. Come here for them, 
and you '11 " be sure you 're right." 



No. 5335. 




Bring the Prescription Here. 

Our system of "checking" prescrip- 
tions absolutely prevents the barest possi- 
bility of error. Don't take chances — 
you know how dangerous errors are. 
Bring the prescription here, and you w T ill 
be sure of accuracy. Only the best and 
purest drugs are used, and our charges 
are based upon what the drugs are worth 
— not upon what we think you '11 pay 
without protest. 

Do you realize how near Christmas is ? 
Come in, and examine our handsome line 
of fancy articles before you commence 
your holiday shopping. 



No. 1533. 



§ mi 



A Price Isn't 

The Right Price 

if a merchant doesn't 
make any profit. He couldn't continue 
business on that basis, and no one would 
expect it. A price is n't the right price if 
a merchant makes two or three hundred 
per cent, profit. He can't do a big busi- 
ness on that basis. Our big business is 
the result of right prices — just enough 
added to the cost to leave a. little margin. 



No. 1535. 




The approach of our national birthday, 
with its noisy celebration, naturally sug- 
gests thoughts of the father of our coun- 
try and his characteristic truthfulness. 

In order to emulate his example in a 
fitting manner we have resolved to frankly 
confess that we DID cut down the prices 
on everything in our store until all com- 
petition was left far in the rear. 

Honest confession is good for the soul. 



No. 1537. 




f The Glorious ^* 



The Small Boy 

is going to make things 
lively this year. And we are going to 
make things lively in our line of business. 
Not on the Fourth of July, but all the time. 
We have never charged high prices, but 
we are going to cut down our present 
low ones. We are going to experiment 
with smaller profits than were ever before 
thought possible. 



No. 153S. 




" flaking Things Lively." 

That 's what patriotism does on the na- 
tion's birthday, and that 's what low prices 
do all the time at our store. In spite of all 
the talk about close competition there are 
lots of large profits made every day — 
but none in our store. We don't do 
business on that basis. We believe in 
expansion of business, not of individual 
profits. 



No. 1539. 




It Used to Make 



the British Lion very 
weary to witness our Fourth of July jolli- 
fications ; but now that he and the Ameri- 
can Eagle have become such warm 
friends he will cease to look at it in a 
personal light. 

It used to make people very weary to 
pay two or three prices for goods in our 
line, but that 's all over now. 

One price, and that a small one, is the 
rule here. Come in, and let us prove it to 

YOU. 



No. 4066. 




The Young as Well as The Old 

can do "shopping" 
here safely. It 's a common idea that a 
boy can't " drive a bargain " as well as a 
man or woman. That is true at stores 
where it is difficult to get the advantage 
of a bargain. But bargains don't have to 
be "driven" here. When we offer bar- 
gains, they are bona fide, and, if you send 
your boy, he will get just as much for 
your money as you can — and that's a 
good deal. 



No. 4067. 




Chief Justice Fuller 

is Chief Justice of the 
United States Supreme Court because he 
knows law — he is believed to know the 
law better than any other man in America. 
It is by knowing his business thoroughly 
and attending to it that he attained his 
present eminence. 

It is by knowing our business thorough- 
ly and attending to it properly that we 
hope to build both reputation and fortune. 



No. 4068. 




Navigating in the Dark. 

Bad policy. Lots of people do it, but 
there 's little, if any, excuse. People who 
trade here are not in the dark. We don't 
have trade tricks and secrets. We are 
always glad to tell people all about our 
goods — where we buy them, how they 
are made, why they cost much or little, 
etc. The more light the better. 



No. 4100. 




Dollars Grow Rapidly 

when you have lots of 
them at interest. But you say }-ou have n't 
lots of them. Get them. We '11 help you. 
We '11 expand your income. We can't 
give you more dollars a week, but we can 
help you to save more of what you do 
get. The result is the same. We are 
offering more for the money than any 
one else, and more than we ever did 
before. 



No. 4123. 




Not Because We Say So, 

but because we have 
made it so by honest, hard, conscientious 
work — because we declared, a long time 
ago, that it should, and let nothing stand 
in the way of bringing this condition 
about. These are the reasons why this 
store surpasses all others. These are the 
reasons why we feel entitled to your 
patronage. 



No. 4125. 




A Word to the Wise 

is n't always sufficient. 
The wise have learned to question a great 
many people's veracity. That is always 
an indication of wisdom. But they don't 
question our veracity. They can't. 
There are too many proofs to the con- 
trary. 

Here are some of the proofs : — ( Prices. ) 



No 4259. 




Men of Sound Judgment 

appreciate and take 
advantage of our frequent special sales. 
Women don't do all the shopping, and 
we don't look to them only as partici- 
pants in our bargain-day doings. 

Here 's what we '11 offer to-morrow : — 



No. 4262. 




Hen Who Prosper 

do not attribute their 
prosperity to good luck. It is, ninety- 
nine times out of a hundred, due to 
shrewdness and economy. Often to their 
wives' economy as much as their own. 
And right here is one place to come if you 
want to economize. It is n't economy to 
buy from us if you don't, need anything, 
but when you do need goods in our line, 
it is the very best kind of economy to buy 
them here. Our prices make it so. 



No. 4274. 




The Swell Society People 

as well as the plain 
laboring man buy here. The rich can 
not buy better goods anywhere at any 
price, while the poor man can not get 
more — usually not so much — for his 
money, if he goes elsewhere. We are 
making a record for supplying all kinds 
of demands, and we are proud of it. 



No. 4280. 




On the Lookout 

for bargains. We 
always are. We take advantage of every 
hard-tip manufacturer's offer, provided 
his goods are fully up to our standard, 
and then we give our customers the bene- 
fit. Just now we have some special 
bargains to offer, and here are some 
samples of the prices : — 



No. 42S2. 




Every Shot Tells. 

When Uncle Sam's gunners, on sea or 
land, fire one of his big guns, it means 
something. They can hit something be- 
sides the ocean — they make every shot 
tell. 

We are doing a little rapid and accurate 
firing of our own now. With the guns of 
' ' high quality ' ' we are firing at the 
target of ' ' low prices, ' ' and we make a 
bull's-eye every time. 

Here 's the effect : — ( Prices. ) 




143 E 




146 E 




557 E 




5325 








9328 



2331 



9334 



*\\il£/ 




9337 



9340 




9343 



9346 



DON'T 

HESITATE. 




9348 



9 351 




9388 




9391 





938-9 



9392 




9393 




9394 











9396 







9397 



9395 




9396 




9401 



9405 





9409 




9410 




9403 



9411 



Catch-Lines and Headings 

CLIPPED FROM EVERYWHERE. 



An old Latin proverb says : "A short delay often has great advan- 
tages. ' ' This is worth remembering when it comes to buying drugs. 
Delay long enough to see what we can do for you, and then buy where 
judgment dictates. It is your right to buy where you can buy best. 
This right is often forfeited. In fairness to your own interests you 
should know where your money will go farthest and buy best. 



Our compound will cure a cold T so quick that it will not give you 
time to realize that you have caught it. 



In time of sickness a hot water bottle is a necessity. In time of 
health it is a comfort and a luxury. The family without one is with- 
out a good friend. The family with one is the family that knows the 
value of such a friend, and is the family that is safeguarded against 
sudden attacks of illness, such as colds, chills, cramps, pains, inflam- 
mation, etc. These bottles are not expensive as some people think. 
They are cheap — very cheap when you consider their usefulness. 



Don't hack and cough all night and day. Our cough syrup will 
loosen your cough and relieve your throat of any unhealthy secretions 
in a jiffy ; continue to use it and it will cure your cold. 



If you should find a big or little grease spot on your clothes or 

carpet, what would you do? removes grease spots from any 

kind of cloth without injuring the fabric or touching a color. 



The roughest winds will not harm your complexion if it has been 
rendered smooth, firm, and hard by the use of this simple remedy for 
complexion blemishes. 



Nearly every one could make the outer and inner man glow with 
health if everything desired were obtainable. We place health as near 
to you as we can by annihilating drug prices, 



THE DRUG BOOK. 

Stop that wheeze, it 's killing you. Perhaps you '11 smile at that 
unless you have a bad case of asthma. But asthma is but a fore- 
runner of consumption unless it 's stopped. Our asthma cure is a 
scientific combination of remedies that never fail to produce relief. 



Rosy Cheeks, Yum Yum. — Rosy cheeks and a clear complexion 
denote perfect health. You can not possess either if you have a foul 
breath arising from a disordered stomach, a torpid liver, or bowels 
constipated. Do as hundreds of others are doing — taking " Ott's " 
liver pills, and seeing only the bright side of life. 



A watch without a mainspring is not good for much, and a phar- 
macy without a good prescription department is no pharmacy at all. 
There is no profession or occupation, excepting that of a doctor, where 
knowledge, skill, and experience count for more than they do in that 
of a chemist. The simplest mistake, the taking up of the wrong 
weight, or the taking down of the wrong bottle, may be followed by 
the most serious results. 



I am always ready to supply every toilet want. I have a complete 
line of everything that is new, attractive, and fashionable in design, — 
the latest and most artistic things in brushes, combs, atomizers, puff 
boxes, and similar articles. Everything is the best in quality, the 
latest in style, and most reasonable in prices. You will always find 
just what you want in cosmetics and the dozen and one little things so 
indispensable to the toilet table. 



Toieet Soaps. — There are all kinds of soaps, but this store will 
not sell all kinds. We have built up a trade in fine soaps that is only 
held when completest satisfaction in both quality and price is given. 
About a month ago we started out to get the soap trade of this town, 
and by the amount we are selling it 's coming our way ; but, like the 
millionaire with his money, we want more, and with about twenty-five 
different varieties and prices of soaps we expect to hold it. 



The Sahara of thirst is quickly quenched at my soda fountain, 
which is probably the best equipped of any fountain in the city. The 
range of flavors is wide enough to appeal to all tastes. It is under the 
management of an expert in the art of thirst purveying. In addition 
to the flavors, you can have delicious coffee, chocolate, cocoa, clam 
broth, beef tea, either hot or cold, besides many other drinks that are 
wholesome and nourishing. In short, every kind of liquids is dis- 
pensed, except those that intoxicate. 



Plasters — quick to cure and stay cured. 



THE DRUG BOOK. 

The coughs that you get in the month of April are the sort that are 
hard to get rid of. They cling to you closer than a brother. They 
never let go. You hack, hack, hack, — and the flesh seems to be 
slipping off your bones. Stop that cough. Our remedy has stood the 
test — it has cured hundreds. 



vSome powders are faith cures, these powders are headache cures. 



If you are feeling "off," here are the things that will help you to 
better health. 



Here are some welcome health-giving bitter waters whose good- 
ness is best known by those who 've tried 'em. 



Mrs. Langtry preserving her beauty by the use of pure creams, 
skin foods, skin tonics, etc., is rewarded by the result at an age when 
woman's exquisite complexion usually fades. By the use of our 
delightful Complexion Creams and our Snowatilla for chapped hands 
and lips, our fine skin tonics and bleaches, the ladies of our city may 
preserve their complexions to a ripe old age. 



Mothers who have children attending school should never be with- 
out a bottle of our nursery toilet wash. No matter how careful a 
mother may be, her children are liable to come home with hair 
unclean. This wash kills all insect life, cleanses the scalp of dandruff, 
and helps the hair to grow strong and healthy. 



A Word About Drugs. — Sometimes we are inclined to believe 
that the responsibilities of a pharmacist are not as fully appreciated as 
they should be. The merchant, generally, is but a buyer and seller of 
goods which are, as a rule, furnished ready to his hand. But such is 
not the case with the pharmacist. The latter, if he aims at keeping 
what we call a first-class pharmacy, should have in stock nearly or 
quite 2,000 medicines, all of which he must be able to furnish in the 
form of tincture, syrup, powder, fluid extract, or in its natural state, 
and in some cases in all five forms. To do this requires an immense 
amount of patience and careful labor, but this is the least part. Each 
name on that long list represents a distinct drug from the vegetable, 
animal, or mineral kingdom, and requires a distinct and specific treat- 
ment in order to afford a medicine on which the physician can rely. 
It is a great responsibility and one not to be lightly assumed. We do 
not feel called upon here to say anything concerning prices, except 
that a list of medicines on which similar care has been bestowed, can 
not be obtained at less prices than we ask. 



THE DRUG BOOK. 

We none of us live so carefully that we never require the aid of 
drugs and medicines to put us right. It's a comfort to know where 
you can get them pure and at proper prices. 



Plain Talk to Plain People by Plain People.— The plain 
people are the producers, the bone and muscle, the mainspring of 
commerce. This year the plain people shake hands with prosperity. 
Abundant harvests with a ready market, and work for every one, puts 
money in their pockets ; but good harvests, good markets, will come 
to naught unless you use discretion in the expenditure of your earn- 
ings, unless }^ou use forethought in selecting the merchant you trade 
with, unless you trade where your money goes farthest. Read the 
prices ; see the savings. 

Drugs are like diamonds — in one respect at least : you 've got to 
trust implicitly in those from whom you buy. We are as scrupulous 
about our drugs as Tiffany & Co. are about their gems, and our prices 
are reasonable. 



Hair — the crown of woman's glory. Prevent your hair from falling 
out or getting prematurely gray by using this hair vigor. 



Aromatic smelling salts. By leaving the stopper out a few 
minutes the room will be purified, and the air rendered strongly invig- 
orating and refreshing. 



' ' Near enough "is an unknown quantity in our laboratory or at 
our prescription case. We demand precision of ourselves in weight, 
exactness in measure, exactness in compounding, exactness in stock 
keeping. 

The success of a prescription depends as much on the quality of 
the medicine as on the skill of the doctor. There is as much variety 
in the quality of medicines as in other merchandise. Quality of most 
medicines is sacrificed to the demand for cheapness, and here the 
fakirs in the trade take advantage of the dear public, ninety per 
cent, of whom do not suspect the cheat. 



For twenty years it has been our firm endeavor to dispense only 
drugs of the highest standard and efficacy, and to compound in pre- 
scriptions only those ingredients that we know to be of full strength 
and absolute purity. It is our custom to carefully examine every 
article purchased, not taking for granted the assurances of any manu- 
facturer, no matter what his standing may be. We, ourselves, want to 
know about the quality, and the freshness, and the strength. 



THE DRUG BOOK. 

IT Must Be Stopped ! — We realize that the residents of this 

neighborhood have been in the habit of buying their goods in . 

There is no longer any excuse for it. We can duplicate anybody's 
prices, undersell most firms, and want your patronage. Everything 
we sell we guarantee to be of the best quality money and science can 
obtain. Please remember this. Cheap prices do not mean inferior 
goods. We will sell only the purest and best, but our large business 
enables us to handle such quantities that we can sell as cheap as others 
can buy. Prescriptions compounded just as prescribed by your 
physician. 



Never yet did eyes sparkle with the light of health, unless its glow 
also rested upon the cheeks. Are you afflicted with blemishes of com- 
plexion? Remove them by using the simplest, most effective, yet 
harmless remedy which is known to civilization. Thousands freely 

attest the virtues of Madame 's Face Bleach, and none have 

ever used it who do not pronounce its action wonderful. All of her 
preparations are universally extolled. We are now offering them in 
our toilet and perfumery department at cut prices. 



SLEEPLESSNESS. — Dr. Robert A. Fleming recently lectured on 
' ' Sleep ' ' to the Edingburgh Health Society. Cold feet meant blood 
in excess in brain and internal organs, and therefore no sleep was pos- 
sible until the feet were warm ; a hot-water bottle was in no sense 
a luxury ; in such a case it was a necessity. We have them, guar- 
anteed quality. 



"Electric" Headache Powders. — Each powder contains one 
grain of hydrobromate of caffein, a unison of the active principle of 
guarana with hydrobromic acid. They are justly prized for nervous 
headaches, particularly those resulting from great mental work or 
worry, and from indiscretions in eating or drinking. Brain workers 
find them of great assistance to them, toning up as they do the nerv- 
ous centers without being followed by any unpleasant symptoms. 
Ladies who suffer from depression and exhaustion, generally accom- 
panied b}* headache or backache, are greatly benefited by their use. 
They make the head as clear as a bell. 



Corn Cure. — For the sake of your temper and your comfort, 

get it. 



The price of a life is sometimes included in a prescription that 
costs but fifty cents. Maybe first-grade drugs would just barely cure, 
and second-grade drugs prove just a trifle too weak. Life sometimes 
hangs by a hair, and that hair may be the quality of a single drug. 
We buy only the very highest grades, irrespective of cost. In the 
filling of prescriptions, profits are the last thing we think of. 



THE DRUG BOOK. 

" Oh ! My Head." — When did you say it last? There is no need 
of your having to say it. I have a formula for a headache powder 
that cures headache. 



Bristles are very well in their place. We have them and keep 
them in their places. In our fine line of hair brushes, tooth brushes, 
etc., our stock is made up of the best American, English, and French 
goods, and will be sold at popular prices. 



Everybody knows that perfect health is out of the question if the 
stomach, liver, and bowels are not in perfect working order. Every- 
body knows that pills are nearly always an aggravation. The only 
real cure for constipation and similar troubles is Laxative Fig Syrup. 
It acts gently and mildly on the bowels. It does not gripe. It is a 
pleasant remedy to take. It does n't seem to be medicine at all. I 
have made it for three years, and can recommend it freely and broadly. 
Fifty cents a bottle. 



Drop by drop you count with anxious care as you pour out the 
medicine that may be the means of saving a dear one's life. Don't 
you want the best medicine that can be had ? 

Don't you know you should go to the most reliable and conscien- 
tious druggist, the most up-to-date druggist who has up-to-date 
drugs and methods? 

We are that kind. Not alone because it pays, but because there 's 
satisfaction in feeling we are helping to make sick people well. We 
charge just as little for putting up prescriptions as the use of the best 
drugs will allow. 



Pretty women are not pretty by accident. If they didn't take 
proper care of their beauty, how long would it last? Even a homely 
woman is attractive if she is " well groomed." 

We have all the little requisites for the toilet table — the beauty 

helpers. Among them is our , which is the best preparation we 

know anything about for beautifying and softening the skin. It is 
splendid for chapped hands, faces, and lips. You can't realize how 
nice it is until you try it. 

An honest hair brush is the kind that gives honest service. It is 
the kind that lasts a long time. It is the kind that has stiff, well- 
fastened bristles, that do not become soft and flabby when the brush 
is wet. Hair brushes are in this store in great variety and at all 

kinds of prices. No matter whether you pay only cents or $ 

for a brush, you can depend on getting an honest brush and your 
full money's worth. We have quite a number that are not very 
pretty, but they are well made, and will serve the purpose just as well 
as brushes with fine and expensive handles. As long as they last, 
you may take your pick for . 



THE DRUG BOOK. 

There is no reason why anybody should have harsh, rough skin. 
There is no reason why anybody should be tanned who does n't wish 
to be. The Witch Hazel Cream which we put up and sell will soften 
the skin with remarkable quickness. It will cure a badly chapped 
face in one day. A single application at night is enough in nearly 
any case to make the skin perfectly soft and smooth. We have made 

it for years. We know positively that it will do exactly as we 

say. Price cents. 



Perfumeries. — In them the odors of the field and forest are 
caught and held as they never were before. 



We put up and sell what we believe to be the best Headache Cure 
in the world. That is a broad statement, but we realty believe it is 
true. We are so positive about it that we guarantee a cure, or you 
may have your money back without a murmur. The name of our 

remedy is . The price is 25c a box. If you buy them, and they 

don't effect a cure after taking three capsules, w T e want you to come 
back and get your 25c. We don't say this because we think you will 
want your money back, but because we know you won't. 



Don't take pills and violent purgatives. They only make a bad 
matter worse. They don't cure. The best medicine that money will 

buy is 's Cathartic Capsules. They are intended particularly for 

women troubled with constipation. They act in perfect harmony with 
nature. They effect a permanent cure for headache, dizziness, and a 
hundred other distressing pains that arise from constipation. They 
are always mild in starting the bowels into healthy, natural action. 
Sold by druggists, and by mail for 25c. 



Nobody admires black, unsightly teeth. There isn't a man, 
woman, or child who would willingly do anything to injure their teeth, 
but as a matter of fact, nearly everybody abuses them by neglect. Why 

not stop the neglect to-day ? Why not begin using ? It is 

believed to be a more perfect cleanser, and to afford the. user more 
pleasure than an}' other preparation. It is such a real pleasure to use 
this delightful paste that you '11 scarcely ever forget and neglect your 
teeth after once trying it. 

Getting the largest prices possible is the old-fashioned way of run- 
ning a drug store. This is not our w T ay. There are hundreds of other 
things in this store besides drugs, and we buy everything in large 
quantities and pay spot cash. This makes the price low to us, and we 
add a reasonable percentage for profit. You do not have to do any 
horse trading when you come here. Our distinct proposition is to sell 
you the best things and charge no more than the next best costs 
somewhere else. 



THE DRUG BOOK. 

We have been spending considerable money to make our drug 

store a credit to . We want it to be not only the most attractive, 

but also the best place for people to buy. We want to sell at just 
as low prices as can possibly be afforded. We are in business to 
make money, but are in no hurry about it. Our idea is to sell reli- 
able things only, and to satisfy in every way those who favor us with 
their trade. We would rather lose a dollar or ten dollars than to have 
a dissatisfied person go out of the store. This is an advertisement of 
course, but it is the plain facts in the case. All our advertisements 
are facts. We expect to live up to ever}' word we say. 



Do you know the woman whose smile is so sweet as to drive away 
the blues ? The woman whose pretty features are made radiant when 
a smile parts her lips and reveals two rows of pearly, white teeth ? Of 
course you know her. She is becoming more frequent every day. 
You can possess just as beautiful teeth as she has if you regularl}- use 

tooth paste. It is not only a thorough cleanser, but it heals up 

unhealthy gums, and makes them hard and rosy. It is delightfully 
perfumed, and no other preparation is made of such pure and fresh 
ingredients. Get the best. Don't buy cheap things for your teeth. 



i. Our drugs are purest that the best chemists can make. 

2. Our prices are lower ( really, actually lower ) than any other 
druggist's. 

3. Our experience makes it safe for you to come here for drugs. 
In twenty-eight years we have learned how to do things right. 

4. Your money will buy more purity and more quantity here than 
anywhere else in the city — more, perhaps, than anywhere else in 
America. 



Tooth Paste won't restore decayed teeth. It won't stop the 

toothache. But it will make your teeth white and your gums healthy. 
It will do this in cases where other preparations fail. 

Start the children right. Don't neglect their teeth. It is far 

cheaper and a thousand times more pleasant to use Tooth 

Paste every day than to suffer the tortures of toothache and the loss of 
beauty that follows the loss of teeth. 



Tooth Paste is made in a clean drug store in . It is 

not put up in the cellars or badly ventilated rooms of a great city. 
The ingredients used are pure and wholesome. The greatest care is 
taken to make it perfect. Every ingredient is carefully examined to 
insure purity and medicinal virtue. No wonder, then, that it is the 
best preparation for the teeth that money will buy. No wonder its 
fragrance is so delightful. No wonder careful people use it so 
largely. 



THE DRUG BOOK. 

A sick person's life often depends on two men, — the doctor and the 
druggist. "When sickness comes, you send for a physician — the very 
best you can find. He writes a prescription. Your recovery depends 
on that — and something else. The something else is the druggist. 
A good druggist uses good, pure, fresh drugs. He is an experienced 
man who makes no mistakes. He fills prescriptions just like the 
doctor wants them filled. No druggists, we believe, are more careful 
or competent than we are. If you bring prescriptions here to be filled, 
we will give them the most careful attention. We will fill them 
right. Our prices are moderate. The best service costs no more here 
than the next best elsewhere. 



A little light on the subject of importance. Buying a Chamois 
skin is a lottery unless you have confidence in your druggist. The 
price you pa}- doesn't mean much. You won't know how good a 
bargain you 've made until the skin is wet. A good Chamois skin 
keeps soft until it 's worn out. We have the good kind at the right 

prices. A medium-sized one for . A carriage Chamois that won't 

scratch the varnish for $ . 



Toilet articles cost money. The better the quality, the higher the 
price. No druggist has ever been able to sell for less than he paid with- 
out going into bankruptcy. No man ever conducted a drug store just 
for fun and nothing else. Our prices are always as small as can be 

afforded. Nearly always they are the smallest to be found in . 

If it happens that lower prices are offered somewhere else, you may 
depend upon it that the quality is lower. 



Brushes, Combs, Powder Boxes, Mirrors, and all the other little 
toilet necessities and requisites are sold in this store. In buying them 
we try to combine beauty and reliable quality. There is such a thing 
as paying either too much or too little, and there is such a thing as pay- 
ing just enough. In selling toilet needs and helps we expect to make a 
fair profit. That is the reason we are in business. But there is 
nothing fancy about the prices. 



One of the particular specialties in this store is Coach and Furni- 
ture Varnish. It can be bought in pint cans with a first-class brush 
attached. The point we want to emphasize is that both the varnish 
and the brush are good. We don't give a common brush as bait, but a 

first-class one. Our price is . This is just high enough to make a fair 

profit. If we charged less, we w T ould have to give an inferior brush. 
If we charged more, we would charge too much. We try to do things 
just right always. Other things to be found here are varnishes for all 
purposes, colors in oil, dry colors, turpentine, linseed oil, drugs, etc. 
We charge as little for the best things as many dealers do for the next 
best. 



THE DRUG BOOK. 

We are like other business men in the world — we want more trade. 
We want yours. That is why we advertise. It isn't to be supposed 
that you will come here to buy simply because we ask it. Common 
sense indicates that we must do better by you than other dealers, or 
you will do your buying of them. 



Careful housekeepers may take extraordinary care, but somehow or 
other insects and bugs will get into their houses. There is no known 
way to keep them out, but you can easily drive them away after they 
do come by using our Insect Powder. We prepare it ourselves, and 
houskeepers have told us time and again that it is the surest and most 
satisfactory powder they ever used. 



When you 're quite comfortable, give a thought to your drug bills. 
The total is quite a considerable sum every 3- ear. Not alone for medi- 
cine, but for the hundred and one things a good pharmacy always keeps. 
Perhaps we can save you part of the expenditure. Perhaps not more 
than twenty or twenty-five per cent, of it, but that is worth considera- 
tion. We conduct our business on the principle of a fair profit on a 
close cost. We would rather have many sales with a little profit on 
each than a few sales with a big margin. 



Time is almost here to lay aside furs and wraps. Don't forget 
about the moths, because they surely won't forget about your wraps. 
Moth balls and tar paper ought to be packed aw T ay with your winter 
garments the minute they are laid aside. Moths have an unpleasant 
habit of coming when you're not thinking about them. A few cents 
invested in moth balls and tar paper will often save hundreds of 
dollars in furs and wraps. See how little it costs to be on the safe side: 



A perfect bath is one of the luxuries even poor folks can enjoy. 
Only a few things are necessary to make the bath a pleasure. The 
right sort of soap, of course, but particularly the right kind of sponges. 
Sponges ought to be selected carefully. You will understand the im- 
portance of this when 3'ou remember that a sponge is an animal, not a 
vegetable growth. In our store every sponge is right, even if the 
prices look small. The different grades cost from 10c to $5. 



You always get what you ask for in this store. No " just-as-good- 
as" business with us. We have everything that a good drug store 
should have. Our advice — if you want it — costs nothing, and it 
isn't forced upon you if you don't want it. We know the drug busi- 
ness much better than we know your business. We are here to serve 
you — not to dictate. We buy things as low as we can, and sell the 
same way. We don't care to be known as "cheap" druggists. 
" Money's-worth " druggists suits better. 



THE DRUG BOOK. 

The drugs and sundries that we sell are the best that money will 
buy. Not a single article of questionable quality can be found in this 
store. Our prices are actually, absolutely lower than any other 
dealer's. We don't say "quality considered,'' or "just as low," or 
1 ' about the same. ' ' We say earnestly, emphatically, that ten times 
the prices we charge won't buy purer or better drugs, and we say 
positively that our prices are the lowest in the city, without any limi- 
tations whatever. We expect you to investigate this statement, and 
we hope you will. 



There are so many reasons why you ought to trade at our drug store 
that there is not room enough in a little advertisement to tell them all. 
One reason is that we are modern. We keep pace with new ideas and 
new conditions. As fast as anything better than we have is invented, %\e 
secure it. As fast as we discover newer, and purer, and more desir- 
able things, we take them up. But the old reasons are best of all — 
the reasons that have always governed us ; these are reliability, 
honesty, promptness, purity, and freshness of stocks. The best 
always — never the next best. 



Pains in the chest or pains anywhere else are stopped with mar- 
velous quickness with . This is the surest remedy for driving 

away aches and pains that anybody ever made. It extinguishes pain 
just as water extinguishes fire. It takes away in an instant the tor- 
tures of toothache, neuralgia, bruises, burns, cramps, stiff joints, 
sprains. It is unnecessary to suffer any longer. Relief is at hand for 
evervbodv who wants it. 



Quick Relief is the name of a wonderful remedy that drives away 
pains and aches of all kinds. The minute you apply it, the tortures 
stop. Pain can't exist when Quick Relief is applied to the affected 
part. Hundreds of bicyclists and athletes use it in cases of bruises, 
stiff joints, and sprains. Hundreds of people have found instant 
relief from toothache, neuralgia, rheumatism, colic, pains in the chest, 
coughs, burns, scalds, lumbago, stings, and bites. No pain of any 
sort can be so severe that Quick Relief will not afford instant relief. The 
price is so small that everybody can afford to buy this greatest of all 
pain destroyers. Twenty-five cents a bottle at druggists, or it will be 
sent by mail on receipt of price. 



Whatever is good and nice and healthy for the little folks will be 
found in my store. Nice, soft, fleecy sponges ; soap that will not irri- 
tate the skin ; a box of powder, perfumed or carbolated — the last is 
best ; a little comb and brush, with soft bristles that won't scratch. 
And, more important than all, the best baby foods. This means 
Mellin's Food and Horlick's Malted Milk. Ask your doctor if this 
statement isn't correct. Ask him if these preparations are not whole- 
some and pure. 



THE DRUG BOOK. 

Our purpose is to sell absolutely the best things that the best drug 
stores in America can get. Our purpose is to sell for less money than 

any other druggists in . We don't care how low somebody else 

goes, we propose to go lower. We are in dead earnest about the 
matter. Nobody shall ever offer better qualities than we do, and 
nobody shall ever sell for less money. This is a broad statement to 
make, but we mean it to be broad. No matter how small some other 
druggist's price may seem on anything, come here and see if ours 
isn't smaller. 



The point we wish to emphasize is "reliability." It may sound 
egotistical to hear a man praise himself, but that does not alter facts. 
A little honest self-pride is all right if it is honest. We ask for your 
trade on the distinct understanding that we will try harder to give 
you satisfaction than any other druggist. We are earnestly trying to 
make this the best drug store. We don't care to be the biggest, but 
we do want to be the best. 



The best Baking-powder that money will buy is our own make. 
We know exactly what it is made of. We are positive about its 
purity. If it were possible to make a purer or better Baking-powder 
than ours, we would make it, regardless of what we should have to 
charge for it. But we can 't make better than the best. We sell our 

Baking-powder at cents a pound. We guarantee its purity. We 

want to say just as emphatically as we can that if you pay more, you 
are simply throwing money away. It would be a good idea to try it. 
If it is n't perfectly satisfactory, come back and get your money. 



You know what a difference there is in sponges — some harsh and 
hard, others soft as velvet. You '11 find the latter kind in this store 

at prices as low as cents, and as high as cents. Sponges are 

of var3'ing degrees of purity. When you understand that a sponge is 
an animal and not a vegetable growth, you will see the importance of 
careful selection. Whenever you want the best and don't want to pay 
big prices, come to this store and see how thoroughly we can suit both 
your needs and pocket-book . 



We handle the best and purest Wines that the best makers can 
make. We know that in sickness, purity in wine is essential and 
vital. No wine finds a place in this store unless it can stand the tests 
that we submit it to. We buy direct from the makers. That is why 
the best wines are sold by us at moderate prices. You can depend 
absolutely on what we sell 3^ou. There is no slighting of qualities to 
make the cost small. Sick people often need wines and liquors. That 
is the reason why we keep them. It is unnecessary to take chances at 
the saloons. We have a little book entitled ' ' For Medicinal Pur- 
poses," which is full of useful information. It will be given free to all 
who ask for it. It tells about things that everybody ought to know. 



THE DRUG BOOK. 

We don't suppose there is another drug store in the United States 
that gives more attention to the purity of syrups for Soda Water than 
we do. Nothing but the ripest, freshest fruits are used in making 
them. Ever)' drop is prepared on the premises. We know exactly 
what we are selling to our customers. We know it is pure and 
good. Come in and feast yourself on just one glass. We want to 
interest you this early in the season because we want your trade all 
summer. We want to please you so well that you'll go several blocks 
out of your way, if necessary, to get our soda water. 



There are all sorts of ways of making root beer. It is one of the 
easiest things in the world to adulterate. When the right sort of 
roots and herbs are used, it is a particularly healthful beverage, and a 
first-rate tonic. A careful eye looks out for the purity of the root 
beer sold in this store. You don't take any chances when you drink 
it. It is the best and purest that anybody can sell, and a great big 
glassful only costs five cents. 



A cough is a little thing when it begins. This is the time to stop 
it. The longer you put it off, the harder it is to cure. The longer it 
lasts, the more serious it becomes. Let it run on, and there 's no 
telling what the end will be. The worse case of consumption was a 

little cold once. will stop any cough when it first begins. It 

will stop most all coughs after they get bad. But the best way is to 
take it at the first sign of a cold. It ought, to be right at your elbow 

all the time. is the best remedy for coughs, colds, hoarseness, 

and all diseases of the throat and lungs. Don't buy any other kind. 



It is worth your w 7 hile to know that we sell tip-top Cloth Brushes 
and Whisk Brooms. We believe we can serve you better in these useful 
articles than anybody else. We know our brushes and brooms are 
made by reliable manufacturers. We know our prices are no higher 
than the) 7 ought to be. What more could be desired than reliable 
dust-removers at moderate cost. 



A good tooth brush does two things — cleans the teeth and saves 
the dentist's bills. Pearly white, well-kept teeth add a charm to the 
face. Don't neglect one of nature's best gifts. We have a line of 
Tooth Brushes that are carefully selected — stiff bristles — soft bristles 
— the kind that stay in. We have all sizes and varieties. Come 
and choose one. 



Would you like to get a new notion of goodness of any particular 

sort of brush? Just say so at 's. No such business in brushes 

anywhere else in the world, we suppose. 



THE DRUG BOOK. 

The best possible way to please a customer is to have what he 
wants, and not try to persuade him to buy what we want to sell — we 
want to sell everything — one as much as another — at . 



It 's a pleasure to buy at , partly because you are welcome to 

look and not buy, and partly because the selling is generous, too. 



The sun runs our soda fountain. He makes people so thirst}- that 
we could n't sell stale soda if we wanted to. There is nothing more 
refreshing on a hot day than cool, delicious soda, pure and whole- 
some. It steals through hot veins, and brings the thermometer down 
several degrees. What good soda really is, you '11 never know until 
you 've tried ours. 



Soap goodness depends largely on the user's taste. Everybody 
wants pure soap. Most all makers make pure soap. That 's the 
easiest part of soap-making. Anybody can do that. It 's the com- 
bination of healthful properties, with just the right color and per- 
fume, that taxes the maker's powers. Here in this store we are 
selling for 25c a box containing three cakes of the nicest soap you 
ever saw. The perfume is simply delightful. The boxes are hand- 
some, and the soap is as pure and nice as we know anything about. 
It is our honest opinion that no amount of money will buy either a 
better or more delightfully perfumed soap. We have quite a supply, 
but we expect it to go quickly at the price — three cakes and a nice 
box for 25 cents. You can see it in our windows. 



When a person is sick, the best and purest drugs are needed. 
Ordinarily, the question of price ought not to be thought about. But 
there is no reason for paying high prices when a reputable house sells 

for the lowest prices. years in the drug business is our record. 

Never a mistake of any sort has been made. Our record is perfect. 
That makes you safe when you come here, and our prices are always 
lower than any other druggist's. 



Bicycle riders don't need to be told anything about stiff joints, 
bruises, and sprains. They know more about such things from expe- 
rience than we can tell them. They know that stiffness and soreness 

are the only two drawbacks to the delights of wheeling. is 

said by those who ride bicycles to be the best thing in the world for 
curing soreness and stiff joints. Rub the limbs w T ith it freely, and in 
the morning when you arise, you '11 never have a twinge of pain. 

You '11 feel like getting right on your wheel for another spin. 

destroys all pain, no matter what name the doctors give it. It 
destroys aches in the shortest space of time. 



THE DRUG BOOK. 

Your fingers need considerable care to keep thern trim and neat. 
Little scissors, files, and sharp knives are necessary. It is simply out 
of the question to get along without them if you desire beautiful 
hands. A good manicure set furnishes every needful thing at a little 

cost. We have them as low as , and the best sets cost $ . 

We always carry a first-class stock. 



Provide for toilet needs before you go away. It 's bad enough to 
be " twelve miles from a lemon," — what will you do when you go to 
the only store, and find they think cold cream and almond meal are 
things to eat ? 



The important thing to consider when you buy things in a drug 
store is purity You ought not to think about price until you are 
sure about quality. This applies not only to drugs, but to everything 
else sold in a drug store. It applies to soap, perfume, cosmetics, pow- 
der, and a hundred other things. We have no desire to be known as 
" cheap druggists. " We want the public to think of this store as a 
reliable place — a store where safety can always be depended upon, no 
matter what is purchased. But there is nothing extravagant about 
prices either. We sell the best things at as moderate prices as can be 
afforded. We never go so low that qualities must be lowered, and we 
never go so high that you can not afford to buy. 



Whenever you buy anything in some other drug store, put down 
the quality and the price. Never mind how low you think the price, 
or how high you believe the quality to be. Never mind what the drug- 
gist tells you. Then come here with your notes. Compare the qualities 
and prices with ours. Just for the sake of argument, we will admit that 
the qualities are as high as ours, but we know our prices will be found 
lower. 



An Upright Max. — We do not refer to a man's upright charac- 
ter or upright business methods. We are speaking about his physical 
uprightness. Nature is partial. To some people she gives perfect 
form or figure, while others are stoop-shouldered and bent. We sup- 
ply what nature denies. We sell Shoulder Braces. We sell the most 
comfortable kind. We sell Braces that actually brace a person up. 
Prices are not so very high either. 



We offer our customers safety and economy. Safety is the result of 
selling the highest grade of drugs and sundries that any druggist can 
get. Economy results from our small prices. You can't go anywhere 
else in the world and find better things than we sell. You can't go 
anywhere else and find prices as low as ours. That is a great combi- 
nation — safety and economy. What more could a person want ? 



THE DRUG BOOK. 

It used to be a great deal of bother for a lady to curl her hair. 
Now it is almost a pleasure. All you need is a little heater for your 
curling irons. Strike a match, and you have a fire. A puff, and 

it 's out. We sell these little helps for c. A real good alcohol 

lamp costs only c if you buy of . 



Do you notice ? We say very little about the prices - 



Every one knows that the}* are low — our competitors think they are 
cruelly low. Very well, if you know all about it, why should we 
waste your time in reading about it. 



It is absolutely impossible for anybody to carry a higher grade of 
drugs and sundries than we carry. There is nothing better than the 
best — and we handle the best things only. Our prices straight 
through the store are lower than you '11 find anywhere else. It isn't 
a question of qualities at all. If you buy here, we '11 save you money 
on every single thing or on any dozen things you buy. That 's the 
beginning and end of the whole matter. 



This is the season to get ready for summer complaint. It is 
decidedly wiser to pay twenty-five cents in getting ready than to suf- 
fer great distress and pain and pay big doctor's bills by neglect. The 

way to prepare is to buy a bottle of . Better buy it right now. 

All forms of summer complaints have a disagreeable habit of coming 
when you 're not thinking about them. Often they come at night 
when doctors are in bed and drug stores are closed. 



Don't rush off to the dentist and have your aching teeth pulled. 
Keep your teeth as long as you can. They are better than artificial 
ones. The way to do is to first stop the aching, and then let the den- 
tist attend to the decayed parts. is a remedy that stops tooth- 
ache or any other kind of ache. It heals burns, sores, bruises. It 
drives away any sort of pain, and smiles and happiness come back 
again. It is believed to be the quickest destroyer of pain that any 
chemist ever invented. 



We are here to give our patrons w T hat they want. We do not try 
to induce them to take something else. If a sufferer wants Hood's 
Sarsaparilla, he gets Hood's Sarsaparilla. He is not importuned to 
take our own make. We like to treat customers right. It is both 
pleasant and profitable. We have built up the largest drug establish- 
ment in the city by gratifying our patrons' wishes. There is no reason 

why everybody in should not trade here. We can give them 

decidedly the best sen-ice, and our prices are fixed according to what 
things are worth. 



THE DRUG BOOK. 

A flask is like an umbrella : if you have a nice one it goes along, 

and you have it when you want it. Get it at , where you will 

see a lot of 'em. 



Violet perfume is one of the most popular in the world. It is 
said that fifty per cent, of the most fastidious and personally exquisite 
women confine themselves to it, using it in sachet powder, soaps, 
toilet water, and creams. We have it and every other delightful odor 
that any other human being would possibly wish. Come here for 
the most lasting and best. 



Nobody can be pefectly happy without good health. Half -sick 
men and women by the score go through life without knowing what 
their troubles are. Nearly always the source of sickness is found in 
impure blood and unstrung nerves. There are very few cases where 
these troubles should exist at all. The way to be well and strong and 
happy is to take our Sarsaparilla. It is a good tonic. Most all peo- 
ple ought to take it at this season of the year. It acts directly upon 
the blood and nerves. It makes sick people well. 



A fine drink in the summer time is pure soda water. It is healthful 
and invigorating. Everybody can drink it without any bad effects. 
The important thing to remember is purity. There are all sorts of 
ways of making syrups. Sometimes the most injurious ingredients 
have a pleasant taste. Better come here for soda water. We have the 
most expert soda water man in America. He makes seventy-five dif- 
ferent drinks — each the most delicious for somebody. 



Sickness is nearly always unnecessary. There is absolutely no 
excuse at all for stomach troubles, skin diseases, or weakness of an} T 
sort. There is no excuse for impure blood. The person whose sys- 
tem has run down can build it up if he w T ants to. It 's simply a ques- 
tion of taking our sarsaparilla. Diseases of all sorts are invited when 
the system is run down. In that condition it is unable to defend 
itself against attack. The man or women who feels weak and tired 
without exerting strength ought to take our sarsaparilla. It is a won- 
derful blood purifier. It invigorates the health as no other medicine 
does. It is made of perfectly pure drugs and according to a scientific 

formula. A large bottle costs cents. If you pay more you can 

not possibly get a better spring medicine. It is simply a question of 
wasting money. 



We could keep store on brushes alone — we have perhaps a thous- 
and different styles of brushes — at . If we shouldn't have 

2,000 to 5,000 people a day for brushes alone we might be a little 
lonesome sometimes. 



THE DRUG BOOK. 

Most all druggists say: ''Prescriptions carefully compounded." 
Maybe they are careful — each one of them. But we are careful three 
times over. Every- prescription brought to us goes through the hands 
of three experienced prescriptionists before the medicine goes out of 
the store. Every item is examined, compared, re-examined, and 
recompared. It is impossible to make a mistake. The drugs we 
carry are absolutely pure. We go straight to the manufacturer always. 
This does more than insure purity. It makes prices so low to us that 
we can sell the purest things at as small cost to you as common drugs 
cost elsewhere. 



There are very few people who are perfectly well all the time. 
Sooner or later the stomach becomes deranged. The blood becomes 
thin and impure. The nerves become unstrung. People say they are 
"out of sorts." They get tired easily. Their heads ache. Energy 
seems to be all gone. They are not exactly sick, neither are they 
well. These people need a tonic. They need the best that anybody 

ever made. The best is , which restores perfect health. It 

enriches the blood, puts the digestive organs in order, builds up the 
nerves, and drives away nearly all human ailments. Get a large bot- 
tle here for $ . 



How To Get Well. — On going to bed take half a wineglass of 

. During the day take two more doses. In a very short time 

your blood will be pure, your appetite excellent, your nerves strong, 
your stomach and liver disorders all gone. It will make the people 
who take it, strong and well. Large bottle $ . 



is the surest remedy in the world for making pure blood, 



strong nerves, and a healthy stomach. It has been making sick 
people well for thirty years. It drives out all impurities from the 
system, and keeps them out. There is no excuse for pale, half-sick, 
tired-out men and women. Take this good medicine, and get well. 
We have it. 



Manicure things — a short advertisement — means a good deal, 
though. You can't ask for a manicure thing that we haven't got a 
hundred times over — and prices are fair — at . 



Our soda water is decidedly the best in town. Any woman who has 
sampled it, will tell you that. She will tell you that our method of 
serving soda is up-to-date and modern. It is drawn in thin glasses. 
It is as cold as ice can make it. It is sparkling and delightful. Best 
of all, the syrups are pure and wholesome. They are made right 
here in the store of the choicest fruits we can find. 



THE DRUG BOOK. 

Perhaps the best known paint in county is 's paint. 

We have sold it here at home for — years. It gives extra good 

satisfaction because it is extra good paint. There is no way to make 

's paint better. The best oil, lead, and other ingredients are 

used in making it, and it enjoys a fine reputation among the first-class 
painters of the country. Your house, or barn, or fence, or whatever 

you paint, will last longer and look better if you use 's paint. 

It is the most economical you can buy. There are cheaper grades 
sold, but you '11 find that the lower you go in price, the more expensive 
it will be in the long run. 



Why does sell more goods in hard times ? — Because you are 

better buyers when money is scarce. 



A baby is whatever its parents make it. If it gets proper attention 
and treatment, it is a jolly, laughing, good-tempered little angel. If 
it is neglected or mistreated — " look out for squalls. " In hot weather 
a baby ought to get the best attention. It is a particularly trying 
period for the little fellow. Its life depends on the food it gets. We 
sell all the reliable baby foods. There are some mothers who prefer 

one kind, and others another. We have Xestle's, and . 

Either is a perfect substitute for mother's milk, and is a complete food 
by itself. Each is wholesome and pure. All the other things are here 
to make baby's young life a pleasure and a round of happiness — 
toilet powder, soft chamois skin, dainty and pure soap, Castoria, deli- 
cate brushes, bottles, nipples, nursers. 



If you knew how much care and attention we give to our soda 
water, you'd never buy a glass anywhere else. We see to it that 
everything is clean and pure. We look out for the things that you 
can't see inside the fountain. L,ast year many people said our soda 
was the best in town. This year we are trying to please them so 
well that they'll say "it is ever so much the best." Try a glass. 
Good for the digestion and for the nerves. Delicious as a beverage 
besides. Peaches and cream, wild cherry phosphate, egg phosphates, 
and dozens of other delightful flavors. 



Are you sure that you use the kind and grade of brush that you 
would prefer on seeing them all ? No matter what use. They are all 

at no, they are not — we keep best and good enough, but not 

so bad as the average, maybe. 



Good soda water tastes good — and it does good. It's delicious 
coolness steals all through the body — quiets the nerves, and tones up 
the stomach. 



THE DRUG BOOK. 

There is no way to make purer soda water than ours. There is no 
way to make it more wholesome or more appetizing. It ordinary soda 
water is a good drink, come here and see how surpassingly fine ours is. 
Every lady is furnished with a Japanese napkin, and the soda is served 
in those thin wafer-like glasses that add a delight to the drinking. 
Maybe our fountain isn't the finest on earth, but the sizzling bever- 
ages that come out of it are simply the best you can buy. 



Every business man makes mistakes. He buys too much of some 
things and not enough of others. He can't tell what the demand 
will be. He has to guess at it more or less. This store has made a 
few mistakes. All of them have been put into one lot, and the prices 
marked down to a point where people can't ignore them. There is 
nothing the matter with the goods. The prices are low because a low 
price is better than no price at all. 



We couldn't pick out a less important sort of merchandise — combs 

— but we sell 'em as if success were depending on combs — at . 

That's how we do whatever we do at all ; except at first : we don't 
begin big always. 



Drugs either kill or cure. They are either pure or impure. They 
are either fresh or stale. There is no half way about it. You go to a 
drug store with your prescription. You can't fill it yourself. You 
take what the druggist gives you. It is easy to see the importance of 
trading at the most careful drug store. There ought to be no hesita- 
tion about coming here, for we 've a long record for doing things right, 
and using the best and purest of everything. 



You 've seen the word " best " a thousand times in advertisements. 
As a matter of fact, it is the most abused w r ord in the English lan- 
guage. People use the word carelessly. When they say "best," 
they don't always mean it literally. They seem to use it with a 
string attached. The best drug store is the place where you get the 
most satisfaction. It is a place where the qualities are always right, 
no matter what the price. It is a place where you can depend abso- 
lutely on what you get. This is the best drug store in . 



We can't afford to sell anything that is likely to be unsatisfactory. 
We can 't afford to carry a single article in stock that isn't the best of 
its kind. Our profits come from giving satisfaction. We have built 
up a drug business that is a credit to the city, by seeing to it that 
our customers are satisfied. We don't want your money unless you 
think you have got its full value in goods. 



THE DRUG BOOK. 

There 's no sparkle like the sparkle of our soda water. It sparkles 
as it bubbles out of the fountain, it sparkles in the glass, it sparkles 
all the way down your throat, and seems to put new life into you. 



Everybody has troubles of some sort. Sometimes we can be of 
help to them. Not only in furnishing the articles needed for relief, 
but in furnishing them at prices below the ordinary. Especially is 
this true in the line of Rubber goods — all sorts — Syringes, Atomizers, 

Bed Pans, Air Cushions, Ice Bags, etc., etc. Our cent two-quart 

Fountain Syringe, with three pipes, is the greatest value we have been 
able to find. 



Oftentimes hot weather causes us to get careless or negligent of the 
food we eat, and how we eat it. Trouble ensues — Mother Nature 
rebels — cramps, colic — summer complaint — serious troubles unless 
relief is obtained at once. We know of no better remedy — no surer 
cure than . 



Helpful foods for convalescents and babies — Horlick's Malted 
Milk, Mellin's Food, Lactated Food. The infant's life hangs by a 
nerve thread during the hot weather. Impure or imperfect foods are 
very likely to sever that thread. 



The little one's health and happiness depend upon the absolute 
perfection of its food. Baby's delicate stomach requires delicate 
treatment — all sorts of food won't do, and during the hot weather the 
danger is doubled, so double care is necessary. People who know 
most about children and children's needs recommend Mellin's Food. 



The child's ill temper maybe due to some physical ailment — 
some stomach trouble, some blood disorder. Whose duty is it to watch 
the child's health and provide remedies for its ailments? If we knew 

of a better medicine, we'd recommend it, but Sarsaparilla — 

made by ourselves — is the very best remedy in the world for children, 
parents, everybody. Don't pay $i for Sarsaparilla, when the best is 

sold at half that price. Sarsaparilla costs fifty cents for a large 

bottle. 



These sweltering days are the most dangerous ones in the whole 
year. Grown people have a pretty hard time keeping well and 
healthy, but they 're in no such danger as are the little ones whose 
delicate constitutions require the closest attention and can stand only 
certain kinds of nourishment. Much sickness and many deaths are 
caused by improper foods. The safest foods for convalescents and 
babies in hot weather are Horlick's Malted Milk, Mellin's Food, and 
Lactated Food. Science has found nothing better. 



THE DRUG BOOK. 

It 's not the weather always that takes all ambition, energy, happi- 
ness from you. That low vitality is due to some other cause, and it 
must not be ignored or neglected. Neglect may prove serious in your 

case. It has in others. The best remedy is ■ . We know just 

what is in it — just what it will do. We know that it makes the blood 
rich, and the nerves strong, and the digestion perfect. All combined 
make health. cents for a large bottle. We have it. 



Too much ice-water, too much iced tea, or too much of various 
sorts of food taken while over-tired or over-heated, often causes much 
suffering — summer complaint — and there 's no telling what summer 

complaint will do if it isn't checked. We recommend for all 

troubles classed as summer complaint. This remedy is the best there 
is, we really believe. If we thought there was a better one, we 'd have 
it, you may be sure. 



Keep away from ' ' cheap ' ' trusses. They are more likely to disable 
than to cure you. When you need a truss, you need it bad, and you 
can't afford to risk using any but the perfect one. You can afford 
to experiment in clothing and shoes, and such things, but when it 
comes to things of such vital importance as trusses — be cautious. 

The is far and away the best on the market. Satisfaction 

guaranteed. Let us show you the perfection of trusses. 



THE DRUG BOOK. 



Record of Advertising Contracts. 



With. 



Space, 

Price, 

Amount, .. 
Expires, . 

With 

Time, 

Space, __ 

Price, 

Amount, . 
Expires, 

Remarks . 



THE DRUG BOOK. 



Record of Advertising Contracts. 



With 

Time, _ 

Space, 

Price, 

Amount, . 
Expires, . 

With 

Time, 

Space,. 

Price, 

Amount, . 
Expires, 

Remarks . 



THE DRUG BOOK. 



Record of Advertising Contracts. 



With 

Time, 

Space, 

Price, 

Amount, 

Expires, 

With 

Time, 

Space, 

Price, 

Amount, _ 
Expires, ... 

Remarks : 



THE DRUG BOOK. 



Record of Advertising Contracts. 



With .... 
Time, 
Space,... 
Price,.... 



Amount, 
Expires, 



With 

Time,_ 

Space, _ 
Price. .... 



Amount, 
Expires, 



Remarks : 



THE DRUG BOOK. 



Record of Advertising Contracts. 



With 

Time, _ 

Space -, 

Price ^ 

Amount, .. 
Expires, . 

With 

Time, 

Space,_ _ 

Price, 

Amount, . 
Expires, 

Remarks . 



THE DRUG BOOK. 



Record of Advertising Contracts. 



With 

Time, _ 

Space, 

Price, 

Amount, .. 
Expires, . 

With 

Time, 

Space, _. 

Price, 

Amount, . 
Expires, 

Remarks . 



THE DRUG BOOK. 



Record of Advertising Contracts. 



With 

Time, _ 

Space, 

Price, 

Amount, .. 
Expires, . 

With 

Time, 

Space,_. 

Price, 

Amount, . 
Expires, 

Remarks . 



THE DRUG BOOK. 



Record of Advertising Contracts. 



With 

Time, _ 

Space ', 

Price, 

Amount, .. 
Expires, . 

With 

Time, 

Space, __ 

Price, 

Amount, . 
Expires, 

Remarks . 



THE DRUG BOOK. 



Record of Advertising Contracts. 



With 

Time, _ 

Space, 

Price, 

Amount, .. 
Expires, _ 

With 

Time, 

Space, 

Price, 

Amount, . 
Expires, 

Remarks . 



Daily Sales and 
Advertising Record 



A concise record of your daily 
sales and the daily cost of your ad- 
vertising will be found invaluable. 
For this purpose the following 
twelve pages have been arranged. 
Very little time will be required to 
keep this record, the form being the 
simplest possible. 

After you have kept it carefully 
for a few months, you will find that 
it will indicate with a good deal of 
certainty just what your advertis- 
ing is doing for you. 

The longer you keep it, the more 
interesting and valuable it will be- 
come, and the more incentive there 
will be to make each month's busi- 
ness exceed that of the preceding 
month, or that of the corresponding 
month of the preceding year. 

Try it. Commence with yester- 
day's sales — not with to-morrow's. 



LAST YEAR - JAISCXJjPlIR. IT- THIS YEAR 



SALES 



ADVERTISING 



SALES 



ADVERTISING 



INCREASE (Advertising), $ DECREASE (Advertising), $ 

INCREASE (Sales), $ DECREASE (Sales), $.. 



LAST YEAR -FEBRUARY- THIS YEAR 





SALES 1 ADVERTISING 


SALES 


ADVERTISING 


J. 










2 










3 










4 










5 










6 










7 










8 










9 










10 










11 










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20 










21 










22 










23 










24 










25 










26 










27 










28 










Total, 









INCREASE (Advertising), $ DECREASE (Advertising), $ 

INCREASE (Sales), $ DECREASE (Sales), $ 



LAST YEAR -MAPS. CM- THIS YEAR 



ADVERTISING 



SALES 



ADVERTISING 



INCREASE (Advertising), $ DECREASE (Advertising), $... 

INCREASE (Sales), $ DECREASE (Sales), $ 



LAST YEAR -APRIL-THIS YEAR 





SALES ] ADVERTISING 


SALES 


ADVERTISING 


1 










2 










3 










4 










5 










6 










7 










8 










9 










10 










11 










12 










13 










14 










15 










16 










17 










IS 










19 










20 










21 










22 










23 










24 










25 










26 










27 










28 










29 










30 








Total, 





INCREASE (Advertising), $ 
INCREASE (Sales), $ 



DECREASE (Advertising), $ 
DECREASE (Sales), $.. 



LAST YEAR - M jPl ~Y~ - THIS YEAR 



ADVERTISING 



SALES ADVERTISING 



INCREASE (Advertising), $ DECREASE (Advertising), $.. 

INCREASE (Sales), $ DECREASE (Sales), $ 



LAST YEAR -tJ U 1ST E.-THIS YEAR 



SALES ADVERTISING II SALES 



Total, 



ADVERTISING 



INCREASE (Advertising), $ 
INCREASE (Sales), $... 



DECREASE (Advertising), $ 
DECREASE (Sales), $ 



LAST YEAR 



JULY 



THIS YEAR 





SALES ADVERTISING 


SALES ADVERTISING 


1 










2 










3 










4 










5 










6 










7 










8 








9 








10 








11 








12 








13 








14 








15 








16 








17 








18 








19 








20 








21 








22 








23 






24 






25 








26 








27 










28 










29 










30 








31 




! 


Total, 





INCREASE (Advertising), $ DECREASE (Advertising), $... 

INCREASE (Sales), $ DECREASE (Sales), $ 



LAST YEAR -jPlTUCS-TJTST- THIS YEAR 



ADVERTISING 



ADVERTISING 



INCREASE (Advertising), $ DECREASE (Advertising), $... 

INCREASE (Sales), $ DECREASE (Sales), $ 





LAST YEAR 


-SE.FTEIlXrJ^EK.-THIS YEAR 




SALES 


ADVERTISING 


SALES 


ADVERTISING 


1 










2 










3 










4 










5 










6 










7 










8 










9 










10 










11 










12 










13 










14 










15 










16 










17 










18 










19 










20 








21 








22 










23 










24 










25 










26 










27 










28 










29 










30 










Total, 







INCREASE (Advertising), $ 
INCREASE (Sales), $ 



DECREASE (Advertising), $ 
DECREASE (Sales), $ 





' LAST YEAR - OCTOBER-THIS 


YEAR 




SALES 


ADVERTISING 


SALES 


ADVERTISING 


1 










2 










3 










4 










5 










6 










7 










8 










9 










10 










11 










12 










13 










14 










15 










16 










17 










18 










19 










20 










21 










22 










23 










24 










25 










26 










27 










2S 










29 










30 










31 










Total, 









INCREASE (Advertising), $ DECREASE (Advertising), $ 

INCREASE (Sales), $ DECREASE (Sales), $.. 



last year-NOV'IEIMBEJR.-this year 





SALES 


ADVERTISING 


SALES ADVERTISING 


1 










2 










3 










4 










5 










6 










7 








8 








9 










10 










11 










12 










13 










14 










15 










16 










17 










18 










19 










20 










21 










22 










23 










24 










25 










26 










27 










28 


" 








29 










30 








Tctal. 




INCREASE (Advertisir 


g). $ i 


JECREASE (Advertising), $ 


INC 


UREASE (Sales), 


$ [ 


)ECREASE (Sales) 


$ 



LAST YEAR -DECEMBER- THIS YEAR 



SALES ADVERTISING SALES ADVERTISING 



INCREASE (Advertising), $ 
INCREASE (Sales), $... 



DECREASE (Advertising), $... 
DECREASE (Sales), $.. 



stf 



«2,?> 



\V& 



LIBRARY OF CONGRESS 

021 048 475 9 



THE DRUG BOOK 



By CHARLES AUSTIN BATES 




